Marketing Coordinator

PT Cendana Han Wijaya; Bukit Tempayan; Hybrid; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading bakery is looking for a creative and results-driven Marketing Coordinator. The role involves developing brand identity, executing marketing campaigns, managing social media, and enhancing customer engagement. Ideal candidates should possess food industry experience, strong communication skills, and a passion for food.

Qualifications

• 2+ years in marketing, preferably in food/beverage.
• Strong skills in food photography and content creation.
• Proficient in social media and basic graphic design.

Responsibilities

• Develop and execute marketing campaigns for bakery products.
• Manage social media presence and engage with customers.
• Analyze sales data and implement loyalty programs.

Skills

Creativity

Communication

Analytical

Digital Savvy

Local Knowledge

Tools

Canva

Adobe

Job description

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We are seeking a creative and results-driven Marketing Coordinator to promote our bakery’s products, enhance brand awareness, and drive foot traffic through various strategic marketing efforts. This role requires a passion for food, strong communication skills, and hands-on marketing experience, particularly in social media and community engagement.

Key Responsibilities :

1. Branding & Promotion :

- Develop and maintain the bakery’s brand identity (logo, packaging, messaging).

- Develop and execute marketing campaigns to promote bakery products (store banners etc.), seasonal offerings, and special events.

- Organize in-store promotions to boost foot traffic.

- Manage social media (Instagram, TikTok) with engaging content (photos, reels, stories).

- Run paid ads (Facebook/Google Ads) to target local customers.

- Optimize SEO for the bakery’s website (keywords like “best bakery in Batam”).

3. Customer Engagement & Loyalty :

- Develop loyalty programs (e.g., punch cards, discounts for repeat customers).

- Handle whatsapp/email marketing (newsletters, promotions, birthday discounts).

- Monitor and respond to online reviews (Google) professionally and constructively.

4. Market Research & Analytics :

- Track sales data to identify trends (best-selling products).

- Analyze competitors’ strategies and pricing.

- Use Google Analytics/social insights to measure campaign success.

Required Skills & Qualifications :

Experience : 2+ years in marketing (food/beverage industry preferred).

Creativity : Strong eye for food photography, content creation, and design.

Digital Savvy: Proficient in social media platforms, content creation, and basic graphic design (e.g., Canva, Adobe)

Communication : Excellent copywriting and customer engagement skills.

Analytical : Ability to interpret sales and engagement metrics.

Local Knowledge : Understanding of the bakery’s target audience (e.g., families, office workers).

Ability to multitask and work independently.

Passion for food and an understanding of current bakery/ culinary trends.

Preferred Qualifications (Bonus) :

Experience with food styling/photography.

Hybrid role (in-bakery + office).

May involve weekends for events or promotions.

Performance Metrics :

Increase in social media followers/engagement.

Growth in foot traffic and online orders.

ROI on marketing campaigns (e.g., coupon redemptions).

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Your application will include the following questions:

What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a Marketing Coordinator? Do you have experience in a sales role? How many years' experience do you have in market research? Are you experienced with copy writing and content creation? Which of the following online advertising methods do you have experience with? How many years' experience do you have in social media marketing?

What can I earn as a Marketing Coordinator