Marketing Content Strategist

FUSE; Daerah Khusus Ibukota Jakarta; On-site; IDR 498.421.000 - 747.633.000; Full time

Job summary

A dynamic technology-driven company in Jakarta is looking for a Marketing Content Strategist to shape customer understanding and engagement with its products. You’ll create persuasive content for campaigns and product launches, ensuring brand voice consistency while adapting messaging for various audiences. Ideal candidates will have 1–3 years of experience in content creation, strong writing skills in both Bahasa Indonesia and English, and a strategic mindset to connect content with business objectives. Join a fast-paced team transforming the insurance landscape.

Benefits

Work with an AI-driven company

Collaborate with a creative cross-functional team

Make a real impact in the insurance industry

Qualifications

• 1–3 years of experience in content creation or marketing communications.
• Proactive, adaptable in a fast-paced startup environment.
• Ability to connect content with business goals and customer journeys.

Responsibilities

• Craft customer-first copy that explains products and solutions.
• Develop content for marketing campaigns and product launches.
• Maintain brand voice consistency while adapting tone for different audiences.

Skills

Content creation

Copywriting

Strategic thinking

Strong writing skills in Bahasa Indonesia & English

Collaborative communication

Tools

CMS

SEO tools

Analytics tools

Job description

Are you a storyteller who can turn complexity into clarity and insight into action?

Join the Creative Force Behind Fuse’s AI-Powered Insurance Revolution

We’re looking for a Marketing Content Strategist to shape how customers understand, trust, and engage with Fuse’s product: from first impression to long-term loyalty. If you’re passionate about crafting compelling narratives, translating business goals into persuasive content, and building experiences that truly resonate with audiences, this is your canvas!

You’ll be the voice behind our campaigns, launches, and product communications creating content that informs, inspires, and converts across Indonesia and regional markets.

From customer-friendly product explainers to high-impact campaign copy, you’ll help Fuse redefine how insurance is experienced.

What You’ll Do

• Craft simple, customer-first copy that explains Fuse’s products and AI-powered solutions.
• Ensure every piece of content enhances understanding and improves user experience.

Create Persuasive Campaigns

• Develop content for marketing campaigns, product launches, events, and social media.
• Translate business objectives into copy that engages and converts across channels.

Champion the Brand Voice

• Ensure all content aligns with Fuse’s brand identity, value proposition, and messaging standards.
• Maintain consistency while tailoring tone for different audiences (B2C, B2B, partners).

Think Audience-First

• Write with audience personas in mind: from first-time insurance buyers, or newbie agent to corporate HR decision-makers.
• Adapt messaging to different stages of the customer journey — awareness → consideration → adoption → retention.

Leverage Data & AI

• Monitor performance of content across channels and refine messaging based on insights.
• Use AI tools to enhance creativity, productivity, and efficiency in content creation.

What We’re Looking For

• 1–3 years of experience in content creation, copywriting, or marketing communications.
• Strong writing skills in both Bahasa Indonesia & English — clear, concise, persuasive
• Strategic thinker: able to connect content with audience personas, business goals, and customer journeys.
• Proactive, adaptable, and comfortable working in a fast-paced, startup environment.
• Collaborative team player with excellent communication skills.
• Preferred: background in tech, startup, insurance, or automotive industries.
• Nice-to-have: familiarity with CMS, basic SEO, or analytics tools to track content performance.

Why Join Fuse?

• Be part of an AI-driven company transforming insurance across Southeast Asia.
• Work at the intersection of product, marketing, and technology — where content directly shapes growth.
• Collaborate with a fast-moving, cross-functional team that values creativity, data, and innovation.
• Make real impact by creating stories that empower agents, simplify insurance, and engage millions of customers.