Marketing & Community Coordinator

PT. Technical Outdoor Indonesia; Babakan Madang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company is building a premium adventure and trail running club and is seeking a Marketing & Community Coordinator. This role is perfect for those who are passionate about outdoor sports and possess a strong marketing background, involving strategy development and community engagement. As the voice of our brand, you'll help create compelling narratives and engage with the trail running community, enhancing our presence and impact in the industry.

Benefits

Priority access to club events

Exclusive gear and athlete interviews

National health insurance (BPJS Kesehatan)

Employment social security (BPJS Ketenagakerjaan)

Qualifications

• 2+ years of marketing experience, especially in sports or outdoor sectors.
• Strong enthusiasm for outdoor sports, particularly trail running.
• Excellent writing skills and visual storytelling instincts.

Responsibilities

• Plan and execute marketing strategies for the trail running segment.
• Manage brand presence at events and organize community runs.
• Track campaign performance and report on key metrics.

Skills

Marketing Strategy

Community Engagement

Digital Content Creation

Communication

Project Management

Tools

Instagram

Strava

Canva

Google Drive

WhatsApp

Job description

We're building a premium adventure and trail running club, and we’re seeking a passionate Marketing & Community Coordinator to drive our brand growth, amplify our community voice, and tell compelling stories that bring our vision to life. This role combines marketing strategy, digital content creation, and grassroots community engagement—ideal for someone who thrives in dynamic environments and enjoys outdoor sports.

Key Responsibilities

1. Marketing Strategy & Brand Building

Plan and execute marketing strategies tailored to the trail running segment.

Develop product positioning, seasonal marketing calendars, and brand messaging.

Collaborate with retail and sales teams to align campaigns across platforms.

2. Community Engagement & Event Coordination

Manage brand presence at trail running events and pop-ups.

Organize and lead group runs, training sessions, and technical workshops.

Build strong relationships with local runners, race organizers, and athletes.

Manage and schedule content across Instagram and Strava.

Write newsletters, campaign captions, and event recaps that reflect a vibrant, community-driven tone.

Create and coordinate engaging digital campaigns around launches, drops, and partnerships.

4. Brand Collaborations & Media

Coordinate product seeding, influencer outreach, and media coverage.

Partner with creators and athletes to amplify storytelling.

Work closely with the store’s marketing team for cross-promotional opportunities.

5. Monitoring & Optimization

Track campaign performance and community engagement impact.

Report on key metrics and provide insights for continuous improvement.

What You Bring

2+ years of marketing experience (preferably in sports, outdoor, or lifestyle sectors).

Hands-on experience or strong enthusiasm for trail running or outdoor sports.

Great writing skills, content judgment, and visual storytelling instincts.

Excellent coordination, communication, and project management skills.

Comfortable using Instagram, Strava, Canva, WhatsApp, and Google Drive.

Bonus Points If You

Can shoot/edit Reels or short-form video content.

Have experience organizing community events or managing sports activations.

Understand the culture and ecosystem of trail running deeply.

Competitive Monthly Salary

Priority access to club events, exclusive gear, and athlete interviews

Real creative ownership in a fast-growing outdoor brand

National health insurance (BPJS Kesehatan) and employment social security (BPJS Ketenagakerjaan).

What's your expected monthly basic salary?

How many years' experience do you have as a Content Coordinator?

How much notice are you required to give your current employer?

Are you available to travel for this role when required?

Are you available to work outside your usual hours when required? (e.g. weekends, evenings, public holidays)

Which of the following languages are you fluent in?

Are you experienced with copy writing and content creation?

How many years' experience do you have in digital marketing?