Marketing & Communications Manager

Accor; Provinsi Bali; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A luxury Bali resort is seeking a Marketing & Communications Manager to develop and implement marketing strategies, manage a dynamic team, and enhance brand visibility. The ideal candidate will have extensive experience in marketing communications and a strong understanding of the hospitality industry. This role offers a unique opportunity to lead innovative marketing initiatives in a vibrant environment.

Qualifications

• 4 years in Marketing Communications/Public Relations with 2 in leadership.
• Experience in the hospitality industry preferred.
• Strong network with media and influencers.

Responsibilities

• Develop and implement marketing strategies to enhance brand visibility.
• Manage digital marketing activities including SEO and SEM.
• Lead the Marketing & Communications team.

Skills

Digital marketing

Team leadership

Content creation

Brand strategy

Relationship management

Education

Bachelor's degree in Marketing or Communications

Job description

Company Description

Grand Seminyak Lifestyle Boutique Bali Resort is located in the heart of Bali's dynamic Seminyak. Nestled in the desirable Seminyak area, the resort is just a 30-minute drive from Ngurah Rai International Airport. Tucked away amidst verdant tropical gardens with expansive views of the Indian Ocean, Grand Seminyak embodies the essence of the boutique resort experience. Unwind in artfully crafted suites, indulge in contemporary dining experiences, rejuvenate by the shoreline infinity pool, and bask on your private balcony, capturing the mesmerizing horizon. Explore Bali's vibrant tapestry by engaging with Seminyak’s boutique culture and pulsating nightlife, or journey inward to the island’s soulful core, dotted with quaint villages, cascading terraced rice fields, and a mosaic of art, dance, and crafts. Find serenity along hidden coastal enclaves where the waves and nature offer a therapeutic retreat.

Job Description

Primary Responsibilities

Marketing & Communication

• Develop and implement integrated marketing strategies to enhance brand visibility and guest engagement.
• Maintain strong relationships with local and international media, travel, lifestyle, and food editors.
• Oversee content creation and brand messaging across all communication platforms, including website, social media, email marketing, and PR materials.
• Plan and execute media placements, news releases, and influencer collaborations to generate maximum exposure.
• Manage all digital marketing activities, including SEO, SEM, social media advertising, and website updates.
• Work closely with the Sales & Marketing team to develop promotional campaigns that drive direct bookings and F&B revenue.
• Oversee the production of all marketing collaterals, including brochures, in-room materials, menus, and event signage.
• Monitor online reputation and guest feedback, responding appropriately to maintain brand credibility.
• Act as the hotel's spokesperson, when necessary, especially in crisis situations.
• Establish public relations programs that align with sales and F&B strategies.
• Organize and promote special events, partnerships, and community initiatives to enhance brand engagement.

Team Management

• Lead and develop the Marketing & Communications team, ensuring high levels of creativity and performance.
• Identify and mentor team members with growth potential.
• Conduct performance reviews and provide continuous feedback.
• Ensure the team upholds professional presentation, attitude, and execution of tasks.
• Coordinate cross-departmental efforts to align marketing strategies with operational goals.

Other Responsibilities

• Attend management meetings, training sessions, and corporate briefings.
• Uphold brand guidelines and ensure consistency across all marketing materials.
• Maintain a high standard of personal presentation and professionalism.
• Stay updated on market trends and competitor activities to identify new marketing opportunities.
• Ensure compliance with all fire & life safety/emergency procedures.
• Perform any other tasks assigned by the General Manager or Director of Sales & Marketing.

Qualifications

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 4 years of experience in Marketing Communications/Public Relations, with at least 2 years in a leadership role.
• Hospitality industry experience is highly preferred.
• Strong network with media, influencers, and brand partners.
• Proven track record in executing successful digital marketing campaigns.
• Excellent verbal and written communication skills in English (additional languages are a plus).

Additional Information

Competencies

• Creative & strategic thinker with a strong eye for detail.
• Strong leadership and interpersonal skills, capable of inspiring a team.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Self-motivated and goal-oriented with a proactive approach.