Marketing Communication Specialist

PT ARKA CALA PARAMUDITA; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dynamic café company in Tangerang is seeking a Marketing Specialist to drive marketing initiatives and enhance brand visibility. The ideal candidate will have 2-3 years of experience in marketing, strong communication skills, and proficiency in digital marketing tools. Join us in crafting compelling campaigns that resonate within the F&B industry.

Qualifications

• 2-3 years of experience in a marketing or communications role.
• Strong content crafting abilities.
• Proficiency in digital marketing analytics.
• Ability to generate new marketing ideas.

Responsibilities

• Develop and implement effective marketing strategies.
• Execute integrated marketing campaigns across platforms.
• Build PR strategies and maintain media relationships.
• Manage the company’s online presence.
• Analyse market trends and consumer preferences.

Skills

Digital marketing tools proficiency

Written and verbal communication skills

Organisational and project management skills

Creative and innovative mindset

Collaboration and customer-centric approach

Job description

Amberine is a café designed with families at its heart—a place where comfort meets connection, and play lives alongside conversation. It’s where parents can pause, recharge, and share moments with friends, while children discover joy in a safe, inspiring space. Every detail is created to nurture both community and belonging, turning everyday visits into meaningful memories.

Overview

About the role
This full-time Marketing Specialist role at Amberine offers an exciting opportunity to contribute to the growth and success of this dynamic company. Based in Tangerang Banten, this position will play a crucial part in driving the company’s marketing initiatives and expanding its reach within the F&B industry.

What you’ll be doing

• Developing and implementing effective marketing strategies and campaigns to promote the company’s products and services
• Plan, execute, and monitor integrated marketing campaigns across various platforms, including social media, websites, and other online/offline channels
• Build a holistic PR strategy which includes scoping new brand partnership and/or external potential partners
• Build and maintain relationships with media outlets, key opinion leaders (KOLs), and industry influencers to promote the brand
• Managing and optimising the company’s online presence, including website, social media channels, and digital advertising
• Analysing market trends, digital tools, and consumer preferences to ensure marketing campaigns remain relevant and effective and providing insights to inform future strategies

What we’re looking for

• Minimum 2-3 years of experience in a marketing or communications role, preferably within the Marketing & Communications industry
• Strong written and verbal communication skills, with the ability to craft compelling and engaging content
• Proficiency in digital marketing tools and analytics, including social media, email marketing, and web analytics
• Creative and innovative mindset with the ability to generate new ideas and strategies
• Excellent organisational and project management skills, with the ability to prioritise and multitask effectively
• A team player with a collaborative and customer-centric approach

Pre-screening questions

• Apply now for this exciting opportunity to become a part of the PT ARKA CALA PARAMUDITA team!
• Which of the following types of qualifications do you have?
• How many years’ experience do you have as a Marketing Specialist?
• How many years’ experience do you have in digital marketing?
• Do you have experience in a sales role?
• How many years’ experience do you have in market research?
• How much notice are you required to give your current employer?