Marketing Communication

PT Berjaya Sally Ceria ( Sour Sally ); Jakarta Utara; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT Berjaya Sally Ceria ( Sour Sally ) is seeking a Marketing Communications professional to develop and execute PR strategies, manage media relations, and uphold a strong brand image across Indonesia.

You will coordinate press materials, events, sponsorships, and partner programs, while collaborating with internal teams and external agencies to ensure consistent messaging and effective brand campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 2–3 years of experience in Marketing Communication, PR, or related roles.
• Experience in F&B, Retail, FMCG, or consumer brands is preferred.
• Strong understanding of Public Relations, media relations, and brand communication.
• Strong writing and presentation skills.
• Good command of English, both written and verbal.
• Experienced in managing events, media, partnerships, or sponsorships.
• Creative, proactive, well-organized, and able to manage multiple projects.
• Able to work effectively with internal teams and external stakeholders.

Responsibilities

• Develop and execute marketing communication and PR strategies.
• Manage relationships with media, communities, and external partners.
• Coordinate press releases, media coverage, events, and brand activities.
• Support brand campaigns, partnerships, sponsorships, and promotional activities.
• Monitor media coverage and public sentiment toward the brand.
• Develop communication materials, including press releases, media pitches, and corporate communications.
• Coordinate with internal teams and external agencies/vendors.
• Maintain consistent brand messaging and corporate image.

Skills

Public Relations

Media relations

Brand communication

Writing skills

Presentation skills

English proficiency

Negotiation skills

Interpersonal skills

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Job description

Job Summary
Responsible for developing and executing marketing communication strategies, managing public relations activities, building relationships with media and external partners, and maintaining a positive brand image.

Responsibilities

Develop and execute marketing communication and PR strategies.

Manage relationships with media, communities, and external partners.

Coordinate press releases, media coverage, events, and brand activities.

Support brand campaigns, partnerships, sponsorships, and promotional activities.

Monitor media coverage and public sentiment toward the brand.

Develop communication materials, including press releases, media pitches, and corporate communications.

Coordinate with internal teams and external agencies/vendors.

Maintain consistent brand messaging and corporate image.

Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, or related field.

Minimum 2–3 years of experience in Marketing Communication, PR, or related roles.

Experience in F&B, Retail, FMCG, or consumer brands is preferred.

Strong understanding of Public Relations, media relations, and brand communication.

Good communication, negotiation, and interpersonal skills.

Strong writing and presentation skills.

Good command of English, both written and verbal.

Experienced in managing events, media, partnerships, or sponsorships.

Creative, proactive, well-organized, and able to manage multiple projects.

Able to work effectively with internal teams and external stakeholders.

Sour Sally Group is one of the largest food & beverages retail company located in Jakarta, Indonesia. Sour Sally Group currently have 4 local massive and famous brand, which is: Sour Sally Frozen Yoghurt, Gulu Gulu Cheese Tea, Fika Kedai Kafi and Wowteg.

Sour Sally Group is one of the largest food & beverages retail company located in Jakarta, Indonesia. Sour Sally Group currently have 4 local massive and famous brand, which is: Sour Sally Frozen Yoghurt, Gulu Gulu Cheese Tea, Fika Kedai Kafi and Wowteg.