Marketing Communication

We are launching a new beauty product and are looking for a Marketing Communication to lead and execute communication strategies that drive brand awareness and customer engagement.

As part of our marketing, you will be responsible for developing creative messaging and campaigns across various platforms to support the product launch and ongoing marketing initiatives.

Responsibilities:

1. Develop and execute communication strategies for product launch and brand storytelling
2. Create content and messaging for social media, PR, packaging, website, and offline promotions
3. Coordinate with influencers, media partners, and agencies for product seeding and awareness
4. Draft press releases, campaign copy, and product descriptions aligned with brand voice
5. Support campaign planning, from ideation to execution across channels (offline or online activity)
6. Monitor campaign performance, media coverage, and audience engagement
7. Stay updated with skincare/beauty trends and competitor strategies in the Indonesian market
8. Coordinate with designers, product teams, and external agencies to ensure consistent brand messaging
9. Assist in organizing marketing campaigns, product events, and brand activations
10. Process daily orders, returns, and cancellations accurately and on time
11. Monitor platform dashboards and performance metrics (traffic, conversion, etc.)
12. Maintain and update product listings on e-commerce platforms (e.g. Shopee, Tokopedia, Lazada, etc.)

What we are looking for:

1. Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field
2. Minimum 2 years of experience in marketing or brand communication (preferably in beauty/FMCG)
3. Strong written and verbal communication skills in Bahasa Indonesia and English
4. Familiar with digital marketing, KOL/influencer strategy, and social media trends
5. Passionate about skincare, beauty, and consumer lifestyle
6. Creative mindset with attention to detail and storytelling skills
7. Able to work independently or in a team
8. Strong attention to detail & focus
9. Experience in launch campaigns, influencer marketing and digital content strategy is a plus