Marketing & Branding Manager (Shopping Mall)

Thamrin Group; Palembang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in retail is seeking a Marketing & Branding Manager to develop innovative campaigns for a shopping mall in Palembang. The successful candidate will drive foot traffic, enhance tenant satisfaction, and create a vibrant brand presence. This role demands strong strategic skills and a collaborative spirit, aiming to position the mall as a leading shopping destination.

Qualifications

• Minimum 5 years experience in retail marketing, preferably in shopping malls.
• Ability to manage multiple marketing channels effectively.
• Demonstrated skills in strategic branding and campaign planning.

Responsibilities

• Design and execute integrated marketing & branding strategies.
• Lead seasonal campaigns and tenant collaborations.
• Conduct market analysis and oversee production of marketing materials.

Skills

Strategic Branding

Campaign Planning

Event-based Promotions

Interpersonal Skills

Communication Skills

Project Management

Education

Bachelor’s degree in Marketing, Communications, Business

Job description

About The Challenge

Are you a strategic marketer with a deep understanding of consumer behavior and a flair for creating memorable brand experiences? Do you thrive in fast-paced environments and love the challenge of driving foot traffic, tenant satisfaction, and brand visibility for a dynamic retail space?

We are looking for a Marketing & Branding Manager to lead and execute end-to-end marketing initiatives for our shopping mall. You will play a key role in positioning the mall as a vibrant destination through innovative campaigns, strong branding, and effective tenant collaboration.

Requirements:

• Hold a Bachelor’s degree in Marketing, Communications, Business, or a related field from a reputable university
• Have at least 5 years of experience in retail marketing, preferably within shopping mall or retail property management
• Demonstrate strong skills in strategic branding, campaign planning, and event-based promotions
• Excellent interpersonal and communication skills, with the ability to work closely with tenants, agencies, and cross-functional teams
• Proven ability to manage multiple projects and marketing channels (offline and online), from ideation to execution
  
  

Responsibilities:

• Design and execute integrated marketing & branding strategies that enhance the mall’s positioning, increase footfall, and support tenant sales growth
• Lead the planning and implementation of seasonal campaigns, tenant collaborations, and customer engagement programs
• Conduct market analysis and competitive benchmarking to inform marketing direction and identify new opportunities
• Oversee the production and distribution of marketing collaterals including digital assets, social media content, in-mall signage, and event branding
• Evaluate the effectiveness of campaigns and events through metrics and feedback, continuously optimizing strategies for better performance
  
  

Our selection procedure in a nutshell

Our interview process is straightforward—just a few conversations with HR, our Users, and the CEO. If you're ready to join our motivated and vibrant team, simply click the 'Apply for Position' button to send your application. We can't wait to hear from you!

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