Marketing Brand Manager

LITTLE PALMERHAUS; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A local baby & kids apparel brand in Indonesia seeks a Marketing Manager. Responsibilities include analyzing market trends, handling brand activations, and implementing marketing strategies. Candidates should have a bachelor's degree in marketing/business and a minimum of 4 years' experience, preferably in the Skincare, Personal Care, or Fashion industry. This full-time position includes a monthly bonus, medical care, employee discounts, and ample leave.

Benefits

Monthly Variable Bonus

Medical Care

Employee Discount Voucher

Annual Rewards

Annual Trip

17 days of paid leave

Qualifications

• Minimum of 4 years of experience in marketing or related fields.
• Background in Skincare, Personal Care, or Fashion preferred.
• Experience in managing brands and digital activities.
• Strong communication and teamwork skills.
• Ability to create strategic marketing plans.

Responsibilities

• Research and analyze consumer behavior and market trends.
• Plan and execute marketing initiatives and campaigns.
• Handle in-store activations, BTL, and merchandising.
• Implement SEO strategies for brand visibility.
• Collaborate with internal teams for cohesive marketing.

Skills

Consumer behavior analysis

Market trend analysis

SEO strategies

Team management

Creative thinking

Communication skills

Education

Bachelor's degree in marketing/business

Tools

Google Ads

Facebook Ads

Job description

We’re a beloved local baby & kids apparel brand with 8 years of experience bringing comfort, joy, and style to little ones.

Job Description

Researching and analyzing consumer behavior, market trends, and competitor activity.

Planning and executing marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs.

Handling brands (in-store activation - handling BTL and merchandising) and digital activities.

Responsible for building and maintaining a strong brand identity.

Implementing SEO strategies to improve organic search rankings and visibility, and utilizing platforms like Google Ads, Facebook Ads, and other performance marketing tools.

Creating and implementing strategic plans to grow Little Palmerhaus's brand presence, aligning with overall business objectives and market opportunities.

Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.

Collaborating with internal teams, including e-commerce, sales, creative, production, to ensure cohesive brand messaging and execution.

Requirements

Candidates must hold a bachelor's degree in marketing/business major, with a minimum of 4 years of experience in related fields.

Having a background from Skincare, Personal Care, or Fashion industry is more preferred.

Must have experience in handling brands (in-store activation - handling BTL and merchandising) and digital activities.

Conducting competitor studies such as analyzing competitor activities and researching various types of campaigns.

Previous experience in managing and leading teams.

Strong communication and teamwork skills.

Creative thinker and problem solver.

Strategic thinker able to identify long-term opportunities and trends.

Benefits

• Monthly Variable Bonus
• Medical Care (BPJS Kesehatan, BPJS Ketenagakerjaan, and Company Insurance)
• Employee Discount Voucher
• Annual Rewards
• Annual Trip
• Annual Leave: get 17 days of paid leave
• Employment status (Full-time and Permanent Employees)
• Works 5 days a week