Marketing/Brand Manager

PT Sinarkarunia Sejahtera; Pluit; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in Indonesia is looking for a Marketing & Brand Manager to create and execute brand strategies, drive marketing campaigns, and enhance brand presence across multiple platforms. The ideal candidate should have a Bachelor's degree in Marketing or a related field and possess 3–5 years of experience in brand or marketing management. Strong communication and leadership skills are essential for this role.

Qualifications

• 3–5+ years experience in brand or marketing management.
• Experience in digital and print marketing.
• Strong understanding of brand strategy and market research.

Responsibilities

• Develop and execute strategic brand plans aligned with company goals.
• Track campaign performance and optimize based on key metrics.
• Lead content development for social media and email marketing.

Skills

Creative thinking

Strategic planning

Communication

Leadership

Project management

Fluent in Bahasa Indonesia and English

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

We’re looking for a creative and results-driven Marketing & Brand Manager to lead the development and execution of our brand strategy, marketing campaigns, and communication efforts. You’ll be responsible for strengthening brand presence, increasing awareness, and driving customer engagement across multiple platforms.

Key Responsibilities

• Brand Strategy & Management: Develop and execute strategic brand plans aligned with company goals.
• Ensure consistent brand messaging across all channels and touchpoints.
• Oversee brand guidelines and ensure adherence across internal and external content.
• Plan and implement multi-channel marketing campaigns (digital, print, events, social).
• Track campaign performance and optimize based on key metrics (ROI, engagement, conversions).
• Collaborate with cross-functional teams (sales, product, design) for aligned execution.
• Lead content development for social media, website, press releases, and email marketing.
• Conduct market, competitor, and customer research to inform brand positioning.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3–5+ years experience in brand or marketing management
• Creative thinker with strategic planning skills
• Excellent communication, leadership, and project management abilities
• Fluent in Bahasa Indonesia and English

Bonus Points

• Experience in Manufacturing industry
• Graphic design, video editing, or content creation skills