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An established educational institution is seeking a dynamic marketing professional to enhance its brand and communication strategies. This role involves developing impactful marketing plans, managing the school's image, and collaborating with various teams to achieve enrollment goals. The ideal candidate will possess a strong background in strategic marketing, exceptional communication skills, and proficiency in digital tools. This is a fantastic opportunity to contribute to a forward-thinking organization dedicated to excellence in education and community engagement.
Qualifications:
- Bachelor’s degree, with 5–8 years of experience in strategic marketing and sales, preferably within the international education sector.
- Proven ability to develop and execute impactful Marketing and Admissions strategies.
- Exceptional communication skills, both written and verbal, with excellent proficiency in English.
- Creative thinker with strong analytical abilities and attention to detail.
- Proficient in relevant digital tools and platforms, including CRM systems (Mailchimp, etc), Digital Ads tools, Canva, and OpenApply.
- Tech-savvy with well-developed computer and data management skills.
- Professional, personable, and well-presented, able to work independently and as part of a collaborative team.
General Job Description:
- Produce and manage an annual marketing plan, including objectives, budget, and reporting.
- Ensure BIS communicates its desired image and position, maintains consistent messaging internally and externally, and shares this image with all audiences.
- Promote good marketing practices across the whole school.
- Manage all elements of the School brand to ensure consistency with the school's values, personality, and objectives.
- Collaborate with the Admissions team to reach enrollment goals, including updating student numbers, providing monthly reports on competitors and target schools, and assisting with school tours as needed.
- Guide the Admissions team to develop and maintain the alumni network through regular communication and promotion of alumni activities.
- Develop and implement strategies to strengthen our positioning and branding in local markets and beyond, especially highlighting lesser-known aspects of our programs.
Apply today and seize this professional opportunity!