Marketing Analytics Manager

GoTo Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

GoTo Group mencari seorang Marketing Analytics Manager yang dinamis untuk memimpin strategi data pemasaran mereka. Dalam peran ini, Anda akan berkolaborasi dengan tim lintas fungsi untuk memastikan analitik pemasaran terintegrasi dengan tujuan perusahaan, mengoptimalkan efektivitas kampanye, serta memberikan wawasan dari analisis data.

Qualifications

• 5+ tahun pengalaman dalam analitik atau keputusan berbasis data.
• Kemampuan untuk menerjemahkan data kompleks menjadi wawasan yang dapat ditindaklanjuti.
• Keterampilan pemecahan masalah yang kuat dan kerja sama lintas fungsi dengan tim pemasaran.

Responsibilities

• Bertanggung jawab untuk kepemilikan anggaran pemasaran dan kinerja P&L.
• Memantau dan menganalisis kinerja kampanye lintas saluran digital dan offline.
• Merancang dan memelihara dasbor serta alat pelaporan yang mengikuti KPI pemasaran.

Skills

Statistical modeling

A/B testing

Data analysis

Problem-solving

Critical thinking

Education

Bachelor’s or Master’s degree in Data Science

Tools

SQL

Python

R

Tableau

Google Data Studio

Job description

About The Role:

Gear up and take the lead as our Marketing Analytics Manager! In this role, you’ll define and drive data strategy across our marketing efforts, playing a key role in scaling performance and ensuring marketing investments deliver sustainable growth. Working closely with the Head of Marketing and cross-functional teams—including Business, Product, Operations, and across Gojek Marketing—you will lead strategic initiatives and experiments to optimize campaign effectiveness, customer acquisition, and engagement. Your sharp analytical mindset and data-driven approach will ensure our marketing strategies keep pace with business goals and market dynamics.

What You Will Do

• Accountable for marketing budget ownership and P&L performance across full funnel
• Monitor and analyze campaign performance across digital and offline channels, uncovering actionable insights and trends to guide strategic decisions.
• Monitor and analyze campaign performance across digital and offline channels, uncovering actionable insights and trends to guide strategic decisions.
• Design and maintain dashboards and reporting tools that track key marketing OKRs and KPIs, ensuring alignment with business objectives.
• Identify cost-saving opportunities – Provide insights on reducing marketing costs while maximizing the marketing performance
• Evaluate user behavior and campaign effectiveness to deliver strategic recommendations that enhance performance and customer engagement.
• Partner closely with product, business, and Gojek’s data teams to ensure marketing analytics is deeply integrated with company-wide goals.
• Maintain high standards of data accuracy across marketing platforms, and ensure adherence to data privacy regulations and industry best practices.

What This Role Needs

• Bachelor’s or Master’s degree in Data Science, Statistics, Business Analytics, Marketing, or a related field.
• 5+ years of experience in analytics, marketing intelligence, or data-driven decision-making roles, preferably in tech, e-commerce, or FMCG.
• Proficiency in analytics and visualization tools such as SQL, Python, R, Tableau, or Google Data Studio, with strong skills in statistical modeling, A/B testing, forecasting, and attribution analysis.
• Strong statistical and predictive modeling skills, including experience with A/B testing, forecasting, and attribution analysis.
• Proven ability to translate complex data into actionable insights and communicate findings effectively to both technical and non-technical stakeholders.
• Ability to work cross-functionally with marketing, product, and business teams to align data-driven strategies with company objectives.
• Strong problem-solving and critical thinking skills, with a proactive approach to improving analytics capabilities.
• Comfortable working in a fast-paced environment, with the ability to manage multiple priorities and drive data-driven decision-making.
• Strong business acumen and critical thinking, with the ability to thrive in a fast-paced environment, prioritize effectively, and drive continuous improvement in analytics capabilities.

About The Team:

At the Quick Commerce product group, we're revolutionizing how people get their daily staples with our lightning-fast, on-demand delivery service. GoMart, our flagship B2C online grocery platform, has skyrocketed to the top, leading the quick commerce market and delivering convenience items to delighted consumers in over 100 cities across Indonesia. Our mission is to empower merchant partners nationwide, helping them thrive while ensuring our customers receive their daily essentials swiftly and reliably. Join us on this thrilling journey to shape the future of the independent movement for everyone and everything.

We're a diverse team that values curiosity, a passion for technology, and a collaborative spirit. If you're driven by innovation and excited about solving real-world problems with cutting-edge tech, we want you on our team. Let's create the future together!

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels onour respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

#LI-ONSITE