Market Research & Consumer Insight (Product Specialist)

Conduct in-depth research on telecommunications industry trends, including 5G, SD-WAN, IoT, and cloud connectivity.

Identify market opportunities and potential growth areas for new services or business expansion.

Monitor competitors' strategies, including pricing, product features, and marketing approaches.

Analyze strengths and weaknesses of competitors to develop more competitive strategies.

Gather customer insights through surveys, interviews, focus group discussions (FGDs), and data analysis.

Identify customer preferences for services such as broadband, SD-WAN, VoIP, and enterprise solutions.

Utilize analytical tools (Excel, Power BI, Google Data Studio, Tableau) to analyze market data.

Create reports and dashboards to provide insights to management and product teams.

Use quantitative and qualitative methods to predict customer growth trends and revenue projections.

Collaborate with marketing, sales, and product teams to develop strategies based on research findings.

Provide recommendations on customer segmentation, pricing strategy, and product positioning.

Measure customer satisfaction with existing services and provide recommendations for improvements.

Monitor churn rates and develop strategies to reduce customer attrition.

Qualifications & Requirements:

Education:

Bachelor's/Master’s degree in Business, Management, Statistics, Economics, Marketing, or Telecommunications Engineering.

Experience:

3-5 years of experience in Market Research, Business Intelligence, or Strategic Planning, particularly in the telecommunications or technology industry.

Technical Skills:

Data Analytics: Proficiency in Excel (pivot, lookup), SQL, Power BI, Tableau, or Google Data Studio.

Market Intelligence: Experience in market analysis, customer surveys, and competitor benchmarking.

Statistics & Forecasting: Understanding of basic statistical methods for trend analysis and market predictions.

Telecommunications Industry Knowledge: Familiarity with IP, Networking, broadband, SD-WAN, etc.

Soft Skills:

Strong analytical and critical thinking skills.

Excellent communication skills for presenting insights to stakeholders.

Problem-solving and data-driven decision-making abilities.

Ability to work collaboratively across departments.