Market Research Analyst

PT Bahana Inovasi Adikarya; Jakarta Selatan; On-site; IDR 656.167.000 - 984.252.000; Full time

Job summary

A leading market research firm in Jakarta Selatan is looking for a Market Research Analyst with over 2 years of experience in consumer insights and strong analytical skills. The role requires proficiency in statistical tools like SPSS and Python, as well as a Bachelor's degree in a relevant field. Candidates must have excellent English communication skills and be open to international assignments. This position offers an opportunity to work with retail sales and market analytics.

Qualifications

• 2+ years in market research, consumer insights, or data analysis.
• Experience focusing on retail sales data, POS analytics, or syndicated data.
• Proficiency in English is mandatory.

Skills

Market analysis

Data analysis

Statistical tools proficiency

Survey methods

Data visualization

Education

Bachelor's degree in Marketing, Business, Statistics, Economics, or related field

Tools

SPSS

Python

Excel

Tableau

Power BI

Job description

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Economics, or any related field.
• Having coursework or training in consumer behavior, retail analytics, or market measurement methodologies will be a good point.
• 2+ years in market research, consumer insights, or data analysis, with at least 1 year focused on retail sales data, point-of-sale (POS) analytics, or syndicated data research.
• Experience with quantitative/qualitative research methods (e.g., surveys, focus groups).
• Familiarity with retail sales tracking, market share analysis, or category performance metrics will be a good point.
• Technical Skills: Proficiency in statistical tools (SPSS, R, or Python) and advanced Excel (pivot tables, LOOKUP function).
• Familiarity with data collection tools (e.g., Qualtrics, SurveyMonkey).
• Basic knowledge of data visualization (e.g., Tableau, Power BI).
• Experience with syndicated data platforms (used by reputable market research agency) for retail sales measurement.
• Ability to analyze POS data, panel data, or loyalty program data to assess sales trends, brand performance, or shopper behavior.
• Understanding of retail metrics (e.g., same-store sales, basket size, SKU-level performance, distribution metrics).
• Proficiency in English is mandatory for this position. Candidates who do not meet this requirement will not be considered to the next stage.
• Open to international assignment and overseas business travel.