Manager Marketing Strategy

PT Lotte Shopping Indonesia; Jakarta Timur; On-site; USD 30.000 - 45.000; Full time

Job summary

PT Lotte Shopping Indonesia is seeking a Manager for Marketing Strategy to develop and implement comprehensive marketing initiatives aimed at enhancing customer relationships and supporting sales targets. The role requires strong project management and stakeholder engagement skills, with responsibilities including overseeing promotional activities, managing budgets, and ensuring alignment with company objectives. Ideal candidates will have a Bachelor's degree and significant experience in retail marketing strategy.

Qualifications

• Minimum of 5 years experience in marketing planning and strategy management, preferably in retail.
• Strong project management skills with the ability to coordinate multiple stakeholders.
• Excellent communication and stakeholder management skills.

Responsibilities

• Design comprehensive marketing strategies, budgets, and promotional plans for a full year.
• Monitor the implementation of promotions and review all proposals related to marketing activities.
• Collaborate with cross-functional teams to ensure seamless integration of events.

Skills

Project Management

Stakeholder Management

Communication

Creative Thinking

Event Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Job description

As the Manager Marketing Strategy at PT Lotte Shopping Indonesia, you will be responsible for developing and coordinating strategic work plans focused on customer relationship management to support the achievement of sales and profitability targets. Lead the planning and execution of promotional activities and strategic partnerships, including the implementation of promotional events, proposal approvals, and supervision of proposal and budget preparation. Oversee the performance evaluation process, ensuring alignment with company policies and standards.

Responsibilities:

1. Design comprehensive marketing strategies, budgets, and promotional plans for a full year.
2. Formulate budget projections for marketing strategies.
3. Monitor the implementation of promotions, ensuring compliance with system processes, cost ratios, and traffic volume.
4. Review all proposals related to marketing activities, including online initiatives, prior to approval by the director.
5. Develop and implement effective branding and promotional management strategies.
6. Manage the financing of marketing activities or events.
7. Collaborate with cross-functional teams (marketing, PR, commercial) to ensure seamless integration of events with broader campaigns.
8. Oversee community engagement, public relations activities, and CSR projects.
9. Establish partnerships with external entities to support marketing strategies.
10. Monitor and evaluate team performance and daily operations.

Qualifications:

1. Bachelor's degree in Marketing, Communications, or related field.
2. Minimum of 5 years experience in marketing planning and strategy management, preferably in retail.
3. Strong project management skills with the ability to coordinate multiple stakeholders and manage complex logistics.
4. Excellent communication and stakeholder management skills.
5. Creative mindset with the ability to conceptualize and deliver innovative, engaging events.
6. Proficiency in event technology and digital platforms.

Additional questions related to salary expectations, qualifications, experience with web analytics tools, copywriting, relationship management, and background checks are part of the application process.

PT Lotte Shopping Indonesia and PT Lotte Mart Indonesia are subsidiaries of Lotte Group, a leading multinational retail company in Indonesia with 48 stores nationwide. Our vision is to be a Lifetime Value Creator, and our mission is to enrich lives through superior products and services.