Manager, Content Planning

GroupM; Daerah Khusus Ibukota Jakarta; On-site; USD 15.000 - 25.000; Full time

Job summary

GroupM, the world's largest media investment company, seeks a Content Planning Manager to lead content and influencer marketing strategies. In this pivotal role, you'll collaborate with clients, develop innovative strategies, and manage the execution of effective content plans across various platforms. Join a dynamic team and work with top brands in a creative environment fueled by data-driven insights.

Qualifications

• Experience in influencer marketing and content planning strategies.
• Proficient in data-driven decision making and analytics tools.
• Strong experience in client relationship management.

Responsibilities

• Drive overall strategic direction based on brand marketing objectives.
• Lead the development of KOL content plans and performance calculations.
• Ensure client satisfaction with brand performance.

Skills

Strategic Planning

Content Strategy Development

Data Analysis

Client Management

Education

Bachelor's degree in Marketing, Business, or related field

Job description

GroupM is the world's largest media investment company and is part of WPP. We are responsible for one in every three ads you see globally. The Content Planning Manager will drive the development of content/influencer marketing strategies and plans to serve clients and support the growth of digital business for GroupM agencies.

3 Best Things About the Job:

• Get to work with the most dynamic and largest influencer marketing team in Jakarta
• Cultivate creativity with your content ideas fueled by data
• Be the first in the market to access the largest tech stack on content planning, working with Jakarta's biggest brands

Responsibilities of the Role:

Strategic Planning

• Drive overall strategic direction based on brand marketing objectives
• Identify competitive and landscape content trends using GroupM analytics tools
• Lead in calculating overall Share of Voice ambition per brand
• Identify new trends per channel platform and define the right KOL mix to achieve content plan objectives
• Lead in developing the right KOL content plan with performance calculations
• Ensure correct campaign phasing versus budget and ambition
• Ensure quality, creative KOL briefs, and content ideas/messaging
• Liaise with clients for KOL content plan approval
• Drive key learnings and strategic plans, supporting the Content Planning Group Head
• Develop detailed campaign plans, supervising planning executives to ensure all plans follow campaign thresholds and overall KPIs
• Develop monthly/quarterly trend mining reports per category

Account Management

• Liaise with key client stakeholders to ensure overall brand ambition and strategies
• Ensure client satisfaction with brand performance
• Supervise planning executives and lead key campaign planning discussions daily
• Lead weekly WIPs with clients

Commercial Planning

• Determine the cost and value for each project
• Ensure zero overspend per campaign plan
• Support the Content Group Head in managing costs with the Buying team based on budgets
• Support in ensuring the budget spend tracker is 100% updated with no overspends
• Supervise all content plan submissions and negotiate with KOLs for best pricing

Best Practice and Innovations

• Create case studies or portfolios to demonstrate the value of the service
• Drive platform and practice innovations

More about GroupM: GroupM leads and shapes media markets by delivering performance-enhancing media products and services powered by data and technology. Our global network agencies enable our people to work collaboratively across borders, providing opportunities for growth and development. We support innovation and talent growth. Discover more at www.groupm.com. Follow us on Twitter @GroupMAPAC and on LinkedIn at https://www.linkedin.com/company/groupm.