Mall Marketing Manager (Tenancy)

Resorts World Genting; Genting; On-site; IDR 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead their Marketing & A&P department. This role involves developing and implementing effective strategies to enhance profitability and achieve KPIs. The ideal candidate will have extensive experience in marketing, strong interpersonal skills, and a creative mindset. You will oversee marketing events, manage budgets, and ensure compliance with SOPs while fostering teamwork and maintaining high standards within the department. If you're ready to make a significant impact in a vibrant environment, this is the opportunity for you!

Qualifications

• 10+ years of experience in marketing or tenancy roles, with 3 years in management.
• Strong communication and interpersonal skills are essential.

Responsibilities

• Lead the Marketing & A&P department to achieve company objectives and KPIs.
• Develop strategies to improve profitability and manage the department's budget.

Skills

Interpersonal Skills

Presentation Skills

Creative Mindset

Communication Skills

Market Awareness

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Advertising

Job description

Job Description:

• Lead and manage the Marketing & A&P department and team, providing leadership and direction to achieve company objectives, goals, and KPIs.
• Develop and implement strategies and plans for the Marketing & A&P department to improve profitability and meet KPI targets.
• Plan, develop, and manage the department's budget, review performance, and take remedial actions to ensure targets are met, with monthly reviews with superiors.
• Manage and improve mall footfall rates, ensuring marketing events, activities, and promotions are optimized and aligned with budget.
• Oversee best practices in marketing events, activities, promotions, kiosks, vending machines, and counters, including documentation such as LOOs, LA, and other processes.
• Coordinate with event organizers, vendors, operators, and retailers, ensuring proper management approval for any amendments.
• Review all marketing and A&P budgets and KPI performance, focusing on rental/income yield, GTO, rent growth, and overall mall performance improvements.
• Ensure proper documentation, recording, and filing of all marketing reports and related documents in accordance with SOPs.
• Lead, guide, and train the marketing team, maintaining professionalism, high standards, and integrity; support team negotiations.
• Address tenant, promotion space operator, customer, and shopper queries, requests, feedback, and complaints to improve services and maintain strong relationships.
• Monitor tenant, space operator, event organizer, and advertising space rental income collection, analyzing performance and taking necessary legal actions to ensure compliance.
• Verify and update event, activity, promotion, vending machine, and counter information in the Yardi system for accuracy.
• Manage and monitor social media platforms to maximize brand awareness, engagement, and interaction.
• Plan and execute tenant engagement and sales initiatives to boost overall GTO and rent percentage.
• Coordinate with the finance department regarding billing, collection, and reporting.
• Compile and generate periodic reports (weekly, monthly, quarterly, yearly) for management review, including remedial actions for performance improvements.
• Conduct market studies and gather information on events, activities, tenants, and competitors for department improvement.
• Review and evaluate staff KPIs periodically and provide quarterly performance reports.
• Develop and review manpower plans, including training and coaching, to enhance team productivity.
• Review and improve existing SOPs, ensuring full implementation and compliance.
• Promote teamwork and cooperation within the department and across departments in a harmonious work environment.
• Maintain confidentiality of all marketing-related information.
• Perform any other duties as assigned by management or the Head of Tenancy.

Job Requirements:

• Bachelor's Degree in Marketing, Advertising, or equivalent.
• Minimum of 10 years' experience in tenancy or marketing-related fields, with at least 3 years in a management role.
• Strong interpersonal and presentation skills.
• Creative mindset with awareness of market trends.
• Excellent written and verbal communication skills.
• Ability to generate revenue is preferred.
• Willing to be based at Resorts World Genting.