Luxury Brand Strategy Lead

PT. Central Mega Kencana; Jakarta Pusat; On-site; IDR 223,200,000 - 446,400,000; Full time

Job summary

PT. Central Mega Kencana seeks a Brand leader to guide Mondial's luxury brand strategy in Jakarta. You will drive brand desirability, consumer insights, and multi-channel campaigns to support business growth and strengthen Mondial’s market presence.

You will collaborate with Creative, PR, Digital, Retail, Merchandising, and Commercial teams to ensure consistent brand execution, performance tracking, and effective budget stewardship.

Responsibilities

• Lead Mondial brand strategy to strengthen luxury positioning.
• Develop and execute integrated brand and marketing plans.
• Oversee brand campaigns, product launches, and seasonal initiatives.
• Collaborate with Creative, PR, Digital, Social Media, Retail, Merchandising, and Commercial teams.
• Monitor brand KPIs, consumer insights, and market trends to optimize impact.
• Manage brand marketing budgets and resource allocation.
• Lead and develop the brand team to foster creativity and excellence.

Skills

Brand strategy

Campaign management

Cross-functional leadership

Budget management

Partnership development

Job description

PT. Central Mega Kencana seeks a Brand leader to guide Mondial's luxury brand strategy in Jakarta. You will drive brand desirability, consumer insights, and multi-channel campaigns to support business growth and strengthen Mondial’s market presence.

You will collaborate with Creative, PR, Digital, Retail, Merchandising, and Commercial teams to ensure consistent brand execution, performance tracking, and effective budget stewardship.