Loyalty Marketing Associate Manager

PT Trinusa Travelindo; Daerah Khusus Ibukota Jakarta; On-site; IDR 30,000 - 70,000; Full time

Job summary

An innovative tech startup is seeking a passionate Marketing Manager to lead customer loyalty initiatives. This role involves designing and managing loyalty programs to enhance customer engagement, retention, and satisfaction. You'll collaborate with cross-functional teams to create impactful marketing campaigns and drive measurable results. If you're excited about shaping customer experiences and thrive in a dynamic environment, this opportunity is perfect for you. Join a forward-thinking company that values creativity and teamwork, and make a significant impact in the Indonesian travel market.

Qualifications

• 5+ years in marketing with a focus on customer retention and loyalty programs.
• Strong analytical skills and expertise in customer segmentation.

Responsibilities

• Design and manage customer loyalty programs aligned with business goals.
• Collaborate with marketing teams to enhance loyalty program participation.

Skills

Customer Retention

Loyalty Programs

Lifecycle Marketing

Data-Driven Decision Making

Customer Segmentation

Analytical Skills

Leadership

Communication Skills

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

1. Design, launch, and manage customer loyalty programs that align with business objectives.
2. Define the rewards structure, including points system, tiers structure, earning/redemption rules, and experiential benefits.
3. Design customer segmentation framework based on RFM score and develop tailored engagement strategies for each segment, focusing on high-value customers, at-risk, and dormant users.
4. Create campaigns that encourage loyalty program participation, drive repeat purchases, cross-sell/up-sell strategies, and generate higher value users.
5. Foster emotional loyalty by delivering value-added experiences beyond discounts or points.
6. Measure program performance through key metrics such as retention rate, CLV, and redemption rates. Use insights to refine loyalty strategies and create targeted customer segments.
7. Collaborate with CRM and Performance Marketing teams to plan loyalty-focused marketing campaigns across multiple channels (push notifications, email, in-app, etc.).
8. Develop clear and compelling messaging guidelines to communicate program benefits and updates, ensuring consistent branding and a positive customer experience at all loyalty touchpoints.
9. Ensure the quality of our customer retention and loyalty programs.

Requirements

1. Minimum 5 years of experience in marketing, focusing on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry.
2. Proven track record of developing and executing successful retention strategies that drive measurable business results.
3. Strong understanding of loyalty program design and customer lifecycle marketing.
4. Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling.
5. Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
6. Leadership experience, with a demonstrated ability to build and manage high-performing teams.
7. Deep understanding of the OTA industry, including customer behavior, market trends, and the competitive landscape.
8. Ability to thrive in a fast-paced, dynamic environment with shifting priorities and demands.
9. Passionate about delivering exceptional customer experiences and fostering long-term loyalty.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize the Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel they can have an impact.

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize the Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel they can have an impact.

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