Loyalty Marketing Associate Manager

PT Trinusa Travelindo; Banten; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading tech startup in Indonesia is seeking a Loyalty Program Manager to design and manage customer loyalty initiatives. This role requires at least 5 years of marketing experience and aims to foster a long-term emotional connection with customers while driving business results.

Qualifications

• Minimum 5 years of experience in marketing with a focus on customer retention or loyalty programs.
• Strong analytical skills with expertise in data-driven decision-making.
• Leadership experience with the ability to build high-performing teams.

Responsibilities

• Design, launch, and manage customer loyalty programs.
• Collaborate with CRM and Performance Marketing team.
• Measure program performance through key metrics.

Skills

Analytical skills

Customer retention strategies

Lifecycle marketing

Communication skills

Leadership

Job description

• Design, launch, and manage customer loyalty programs that align with business objectives
• Define the rewards structure, including points system, tiers structure, earning/redemption rules, and experiential benefits
• Design customer segmentation framework based on RFM score and develop tailored engagement strategies for each segment, focusing on high-value customers, at-risk and dormant users
• Create campaigns that encourage loyalty program participation, drive repeat purchases & cross-sell/up-sell strategy, and generate more higher value users
• Foster emotional loyalty by delivering value-added experiences beyond discounts or points
• Measure program performance through key metrics such as retention rate, CLV, and redemption rates. Use insights to refine loyalty strategies and create targeted customer segments
• Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)
• Develop clear and compelling messaging guidelines to communicate program benefits and updates and ensure consistent branding and a positive customer experience at all loyalty touchpoints
• To ensure the quality of our customers, Retention and Loyalty Program

Job Description

• Design, launch, and manage customer loyalty programs that align with business objectives
• Define the rewards structure, including points system, tiers structure, earning/redemption rules, and experiential benefits
• Design customer segmentation framework based on RFM score and develop tailored engagement strategies for each segment, focusing on high-value customers, at-risk and dormant users
• Create campaigns that encourage loyalty program participation, drive repeat purchases & cross-sell/up-sell strategy, and generate more higher value users
• Foster emotional loyalty by delivering value-added experiences beyond discounts or points
• Measure program performance through key metrics such as retention rate, CLV, and redemption rates. Use insights to refine loyalty strategies and create targeted customer segments
• Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)
• Develop clear and compelling messaging guidelines to communicate program benefits and updates and ensure consistent branding and a positive customer experience at all loyalty touchpoints
• To ensure the quality of our customers, Retention and Loyalty Program

Minimum Qualifications

• Minimum 5 years of experience in marketing, with a strong focus on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry
• Proven track record of developing and executing successful retention strategies that drive measurable business results
• Strong understanding of loyalty program design and customer lifecycle marketing
• Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.
• Leadership experience, with a demonstrated ability to build and manage high-performing teams.
• Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities and demands.
• Passionate about delivering exceptional customer experiences and fostering long-term loyalty.

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.

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