Live Streaming Operations Specialist (Malang)

Hebe Beauty Indonesia; Kota Malang ꦠꦸꦛꦩꦭꦁ; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

Hebe Beauty Indonesia in Malang is seeking a hands-on Live Streaming Operations specialist to manage daily livestreams from planning to execution. You will coordinate with hosts, customer service, warehouse, and marketing to ensure smooth sessions and accurate product information.

The role covers content planning, product selection, and data analysis to optimize GMV, views, and conversion rates, with attention to beauty products and female consumer trends.

Qualifications

• Diploma or Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 1-2 years of experience in livestream operations, e-commerce, or social commerce.
• Experience in the beauty or cosmetics industry is highly preferred.
• Familiarity with TikTok Shop, Shopee Live, or similar live commerce platforms.
• Good understanding of beauty products and female consumer trends.

Responsibilities

• End-to-end execution of daily livestream sessions.
• Coordinate with hosts, customer service, warehouse, and marketing teams to ensure smooth livestream operations.
• Monitor livestream performance and identify opportunities for improvement.
• Assist in planning livestream topics, promotional activities, and product highlights.
• Coordinate with content creators to develop short-form videos that drive traffic to livestreams.
• Keep up with current livestream and social commerce trends.
• Prepare product selections for livestreams.
• Recommend product bundles and promotional offers to improve sales performance.
• Ensure product information is accurate and up to date.
• Track key livestream metrics such as GMV, views, conversion rate, and average order value.
• Prepare regular performance reports and provide optimization suggestions.
• Support the team in improving livestream effectiveness through data analysis.

Education

Diploma or Bachelor's degree in Marketing, Business, Communications, or a related field.

Tools

TikTok Shop

Shopee Live

Job description

Office base: Malang

Live Streaming Operations:

• Support the end-to-end execution of daily livestream sessions
• Coordinate with hosts, customer service, warehouse, and marketing teams to ensure smooth livestream operations.
• Monitor livestream performance and identify opportunities for improvement.

Content Planning:

• Assist in planning livestream topics, promotional activities, and product highlights.
• Coordinate with content creators to develop short-form videos that drive traffic to livestreams.
• Keep up with current livestream and social commerce trends.

Product Management:

• Prepare product selections for livestreams.
• Recommend product bundles and promotional offers to improve sales performance.
• Ensure product information is accurate and up to date.

Data Analysis:

• Track key livestream metrics such as GMV, views, conversion rate, and average order value.
• Prepare regular performance reports and provide optimization suggestions.
• Support the team in improving livestream effectiveness through data analysis.

1. Diploma or Bachelor's degree in Marketing, Business, Communications, or a related field.
2. Minimum 1-2 years of experience in livestream operations, e-commerce, or social commerce.
3. Experience in the beauty or cosmetics industry is highly preferred.
4. Familiarity with TikTok Shop, Shopee Live, or similar live commerce platforms.
5. Good understanding of beauty products and female consumer trends