Lead Product Manager - Growth & User Experience

BukuWarung; Jakarta Selatan; On-site; IDR 600,000,000 - 1,200,000,000; Full time

Job summary

BukuWarung is seeking a highly experienced Growth Product Manager to lead merchant retention, activation, and engagement across all BukuWarung products in Jakarta. You will build an experimentation culture, establish A/B testing roadmaps, and drive data-driven decisions to improve user journeys.

You will collaborate with Data, Marketing, and Business teams to align growth initiatives, define key metrics, and conduct user research to inform product decisions.

Qualifications

• 10+ years of product management with 5+ years in growth/engagement.
• Experience in fintech, payments, or financial services preferred.
• Experience with SEA markets; B2C or B2B2C exposure.
• Proven track record running experiments with measurable impact.
• Strong analytical skills: cohort analysis, funnel metrics, prioritization.
• Experience with experimentation platforms such as Amplitude or Mixpanel.
• Ability to lead autonomously and influence stakeholders.
• Excellent communication and stakeholder management.

Responsibilities

• Define and execute product strategy for merchant retention, activation, and engagement across BukuWarung products.
• Build experimentation culture with A/B testing frameworks and roadmaps.
• Drive UX improvements with measurable impact on merchant journeys.
• Define success metrics including retention, activation, and engagement.
• Partner with Data, Marketing, and Business teams to align growth initiatives.
• Conduct user research to inform product decisions.

Skills

Growth strategy

A/B testing

Data analysis

Cross-functional leadership

User research

Experimentation platforms

Stakeholder communication

Autonomous execution

Tools

Amplitude

Mixpanel

Internal tools

Job description

• Own Growth Strategy: Define and execute the product strategy for merchant retention, activation, and engagement across all BukuWarung products
• Build Experimentation Culture: Establish A/B testing frameworks, define experiment roadmaps, and drive a culture of data-driven decision making
• Drive User Experience Improvements: Identify friction points in merchant journeys and prioritize UX improvements with measurable impact
• Define Success Metrics: Establish and own growth KPIs including retention rate, activation rate, and user engagement metrics
• Cross-Functional Leadership: Partner with Data, Marketing, and Business teams to align growth initiatives with company goals
• User Research: Understand merchant needs, pain points, and behaviors to inform product decisions

Qualifications

• 10+ years of product management experience, with at least 5 years focused on growth, retention, or user engagement
• Experience in fintech, payments, or financial services is strongly preferred
• Experience with consumer or SMB products (B2C or B2B2C) in SEA markets
• Proven track record of running A/B tests and experiments with measurable business impact
• Strong analytical skills - comfortable with cohort analysis, funnel metrics, and data-driven prioritization
• Experience with experimentation platforms (e.g., Amplitude, Mixpanel, internal tools)
• Ability to work autonomously - define own roadmap, set priorities, and drive execution with minimal direction
• Excellent communication skills - can influence stakeholders and present to leadership
• Strong user research skills - comfortable conducting interviews, usability tests, and synthesizing findings into actionable insights