Lead Product Manager, Demand & Ads

Product; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading technology platform in Jakarta Utara is seeking a dynamic Lead Product Manager to join their Demand and Ads Team. This role involves overseeing product strategies related to promotions, fostering collaboration across various teams, and enhancing consumer experiences. The ideal candidate should possess strong market analysis skills and a deep understanding of consumer behavior, making significant contributions to enhance service affordability. This position provides a unique opportunity to lead innovative projects that drive growth.

Qualifications

• Dynamic and experienced product management skills.
• Strong understanding of promotions and consumer behavior.

Responsibilities

• Oversee product concepts, roadmap, and strategies.
• Conduct market analysis and user research.
• Collaborate with design and engineering teams.
• Coordinate with partners for product strategy implementation.
• Lead product meetings to drive decision-making.

Skills

Market analysis

User research

Collaboration

Strategic thinking

Job description

The mission of the Demand & Ads Team is to drive economic growth by building a platform that helps people discover, engage, and connect with the best businesses in Southeast Asia. The Team shapes consumer demand to transact in Grab's marketplace through incentives and awareness of businesses. As a critical lever, promotions serve as fuel for growth, driving demand for existing services and new products on Grab.

Get to Know the Role

We are looking for a dynamic and experienced Lead Product Manager to join our Demand and Ads Team. You will be responsible for platform and consumer experience of promotions, an important lever for improving the perception of affordability of Grab services. This project includes working with teams from Grab Services (Food, Mart, Mobility) and diving deeper into the need for promotions to create new consumer experiences that increase transactions sustainably. You will report to the Head of Product for Demand.

The Critical Tasks You Will Perform

• Oversee product concepts, roadmap, and strategies, ensuring agreement on goals and market trends.
• Promote market analysis, user research, and focus groups to validate product concepts and prototypes, developing business cases for new programmes.
• Collaborate with the design team to create compelling user experiences, and clear user stories for engineering teams.
• Coordinate with partners across the organisation to plan and implement product strategies, manage dependencies, oversee product roll-outs, and gather customer feedback.
• Lead product meetings with diverse team members to foster understanding and lead decision-making based on market insights and competitive landscape analysis.