Lead, Brand Marketing Indonesia

Nike; Daerah Khusus Ibukota Jakarta; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Lead in Brand Marketing to shape the future of sports and culture in Indonesia. This pivotal role requires a blend of creativity and organization, as you will lead initiatives that connect with athletes and communities. With a strong focus on digital skills and strategic thinking, you will manage brand collaborations and community engagement while overseeing retail execution and innovative activations. If you have a genuine passion for sports and youth culture, and the ability to drive impactful marketing strategies, this is an exciting opportunity to make a difference in a dynamic environment.

Qualifications

• 7+ years of experience in brand management or consumer marketing.
• Strong understanding of sports, youth culture, and sneaker fashion.
• Proficient in digital marketing and community engagement.

Responsibilities

• Develop consumer experiences to enhance brand engagement.
• Manage brand collaborations and community building initiatives.
• Execute marketing plans from conception to measurement.

Skills

Brand Management

Consumer Marketing

Digital Skills

Project Management

Strategic Thinking

Community Building

Budget Management

Coaching and Mentoring

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Microsoft PowerPoint

Apple Keynote

Microsoft Excel

Job description

WHO YOU’LL WORK WITH

The Lead, Brand Marketing Indonesia, will report to the Senior Director, Marketing – SEA&I, and work closely with the Brand Marketing teams across Southeast Asia & India (SEA&I) and Asia-Pacific Latin America (APLA). This role involves collaborating with teammates across Nike to develop effective ways to inspire and connect with athletes.

Key stakeholders include: Brand Management, Brand Creative, Integrated Media, Digital Marketing, Energy Marketing, PR/Communications, Social & Community Impact, Product & Merchandising, Marketplace Partners, Finance & Procurement, Agency & Production partners.

WHO WE ARE LOOKING FOR

We seek a Lead, Brand Marketing to join our Brand Management team. The role is pivotal in shaping the future of Sport & culture locally, requiring a good understanding of sports, sports communities, youth culture, and the sneaker & fashion scene. The candidate should lead initiatives, balance creativity with organization, and have strong digital skills to keep pace with consumers.

• Bachelor’s degree in marketing, Business, Communications, or equivalent
• 7+ years of experience in brand management, consumer marketing, or related fields such as fashion, editorial, publishing, sports, consumer brands, magazines, streaming platforms, or subscription services
• Genuine passion and knowledge of sports, sneaker/streetwear culture, youth trends, and the Nike brand
• Strategic thinking, initiative leadership, project management, and effective influence skills
• Ability to activate and leverage sports communities
• Proactive information-seeking skills, balancing creativity with organizational excellence in a fast-paced environment
• Experience managing budgets, agencies, teams, and communities in Sport & Culture
• Team-oriented mindset with coaching and mentoring ambitions
• Proficiency in Microsoft PowerPoint, Apple Keynote, and strong skills in Microsoft Excel
• Excellent verbal and written English skills

WHAT YOU’LL WORK ON

Reporting to the Senior Director, Marketing – SEA&I, you will collaborate with local and regional teams to execute Nike’s brand strategy and implement seasonal and daily initiatives.

Your responsibilities include:

• Developing consumer experiences to boost brand engagement and business growth
• Managing brand, team collaboration, operational excellence, community building, and agency relationships, along with innovative on-ground activations
• Gaining insights into sport and cultural trends from consumers
• Overseeing retail execution in Nike stores
• Leading on-ground activations with retail partners
• Managing product integration into seasonal campaigns, briefing marketing initiatives, and asset development
• Executing marketing plans from conception to measurement, including budget management, reporting, and influencer seeding