Lead Ad Content Strategist & Script Writer

Pengiklan Anonim; Jakarta Timur; On-site; IDR 180,000,000 - 300,000,000; Full time

Benefits offered by this job

On-site field shooting access

Job summary

Pengiklan Anonim in Jakarta is seeking a Creative Content Strategist (Ads) to lead the ads team, develop high-converting strategies, craft persuasive scripts, and oversee content production. You will analyze performance data to drive brand growth and guide the team through ideation, production, and optimization.

The role requires a portfolio of ad scripts, strong storytelling skills, familiarity with video workflows, and the ability to collaborate across functions under tight deadlines.

Qualifications

• Minimum 3 years of experience in content ads, creative strategy, or performance creative roles.
• Must present a portfolio showcasing previously developed ad scripts and content.
• Proficient in writing persuasive, conversion-oriented ad scripts.
• Deep understanding of creative strategies, ad hooks, storytelling, and ad angles.
• Familiarity with video production workflows and footage requirements for digital ads.
• Strong knowledge of key advertising performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate).
• Proven leadership abilities to direct and inspire a creative ads team.
• Proactive, highly creative, with excellent problem-solving skills.
• High attention to detail regarding brand consistency and product details.
• Strong communication and cross-functional collaboration skills.
• Adaptable to tight deadlines, dynamic environments, and shifting campaign priorities.
• Willingness to attend on-site field shootings to oversee footage quality
• Ability to thrive in a fast-paced environment
• Available to join as soon as possible

Responsibilities

• Develop creative angles and ad content strategies tailored to campaign goals.
• Write engaging, high-converting ad scripts incorporating strong hooks, storytelling, and clear selling messages.
• Lead and guide the ads team through ideation, production, and performance evaluation processes.
• Perform strict QC on scripts and video deliverables to ensure alignment with Brand Guidelines and product accuracy.
• Accompany field shootings to ensure raw footage matches the creative brief and ad requirements.
• Analyze ad performance metrics and generate fresh ideas for continuous creative testing and campaign optimization.

Skills

Creative strategy

Ad script writing

Team leadership

Collaboration

Analytics

Communication

Field shooting

Tools

Video production workflows

Job description

Pengiklan Anonim in Jakarta is seeking a Creative Content Strategist (Ads) to lead the ads team, develop high-converting strategies, craft persuasive scripts, and oversee content production. You will analyze performance data to drive brand growth and guide the team through ideation, production, and optimization.

The role requires a portfolio of ad scripts, strong storytelling skills, familiarity with video workflows, and the ability to collaborate across functions under tight deadlines.