KOL Marketing Specialist

Talent Insider; Daerah Khusus Ibukota Jakarta; On-site; IDR 60,000,000 - 100,000,000; Full time

Job summary

An upcoming HR Consultancy Service is seeking a dynamic Influencer Manager to drive brand activations and create impactful experiences. This role involves actively sourcing influencers, managing relationships, and executing engagement campaigns across various digital platforms. With a focus on the beauty industry, the ideal candidate will have proven experience in KOL management and a knack for strategic planning. Join a forward-thinking team dedicated to enhancing brand visibility and engagement through innovative influencer strategies. If you're passionate about connecting brands with the right influencers, this opportunity is perfect for you!

Qualifications

• Minimum 1 year of experience in KOL/Influencer Management or similar.
• Proven track record managing a range of talents, especially in beauty.

Responsibilities

• Research and source new influencers for brand activations.
• Build relationships with talent managers and agencies for campaigns.

Skills

KOL/Influencer Management

Communication Skills

Presentation Skills

Problem-solving Skills

Planning Abilities

Education

Bachelor's degree in Communication

Bachelor's degree in Public Relations

Tools

Shopee Livestream

Job description

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Job Description

• Actively research, identify, and source new influencers.
• Build and maintain strong relationships with talent managers, agencies, and KOLs to execute brand activations and content campaigns.
• Develop and manage an influencer database.
• Research and identify key influencers across multiple digital platforms to create impactful brand experiences.
• Negotiate costs effectively to ensure mutually beneficial agreements.
• Implement influencer engagement campaigns by coordinating with influencers on requirements, timelines, and deliverables.
• Track, analyze, and report on campaign performance.
• Monitor competitor and influencer social media feeds to stay updated on trends and emerging aspirations.
• Conceptualize and manage demand-driving strategies, including executing and creating events involving influencers and KOLs across beauty, technology, and popular culture sectors.

Requirements

• Minimum 1 year of proven experience in KOL/Influencer Management or a similar role.
• At least 1 year of experience working with MCNs (Multi-Channel Networks).
• Familiar with Shopee Livestream and capable of building strategies to increase brand GMV.
• Possesses an extensive database of Nano, Micro, and Macro KOLs.
• Bachelor's degree in Communication, Public Relations, or a related field.
• Proven track record of managing a broad range of talents, particularly in the beauty industry.
• Excellent communication, presentation, and problem-solving skills.
• Strong planning abilities for both online and offline campaigns; highly creative and skilled at brainstorming.