● Proficiency in using YouTube, Instagram, and especially TikTok platforms for product marketing and brand promotion, mainly to promote the achievement of sales.
● According to the marketing purpose, formulate cooperation terms flexibly, and analyze and monitor the performance of KOL.
● Classify online celebrities according to marketing goals (UGC, Traffic boosting, converted sales) and completion effects (CPM, ROAS). Have the common function formula of Excel (such as VLOOKUP, Sum, Average, Count) and the use of pivot table.
● Complete daily, weekly, and monthly reports, data collation.
● Excellent in Communications.
● Have 1-5 years of experience in the same position/similar field.
● Fluent in English.
● Degree in Marketing, Communications, or any similar field.
● Prior experience in leading influencer marketing campaigns.
● Thorough understanding of current social media and influencer marketing tools & trends.
● Proven experience in using social media platforms as marketing channels.