KOL Business Development Executive

Guangzhou Stars Pulse Co.,Ltd; Tangerang; Remote; IDR 100.000.000 - 200.000.000; Part time

Job summary

A leading oral care brand is seeking a KOL Marketing Specialist to manage influencer partnerships across social platforms in Malaysia. The ideal candidate should have 1-3 years of experience and strong skills in communication and negotiation. This role allows for remote work and focuses on aligning influencer activities with product promotions.

Qualifications

• 1-3 years of experience in KOL marketing or business development.
• Existing network with influencers/MCNs in Malaysia is an advantage.
• Deep understanding of Malaysian social media trends.

Responsibilities

• Identify and collaborate with KOLs/KOCs across social platforms.
• Manage end-to-end partnerships and negotiations.
• Participate in content co-creation and ensure quality alignment.

Skills

KOL marketing experience

Communication skills

Negotiation skills

Understanding of social media trends

Job description

Overview

Remote online working or online part-time jobs are allowed if you are in Malaysia.

Responsibilities

• Identify and collaborate with KOLs/KOCs across TikTok, Instagram, and other social platforms in Malaysia.
• Manage end-to-end partnerships, from negotiation and contracting to execution and relationship maintenance.
• Participate in content co-creation and review collaboration materials to ensure quality and brand alignment.
• Coordinate with cross-functional teams to align influencer activities with product launches and promotions.

Requirements

• 1-3 years of experience in KOL marketing or business development in Malaysia.
• Existing network with influencers/MCNs in Malaysia is a strong advantage.
• Deep understanding of Malaysian social media trends and user behavior.
• Strong communication and negotiation skills; data-driven mindset.
• Experience in oral care, beauty, or FMCG is preferred.

About usmile

usmile is the core brand under Guangzhou Starspulse Co., Ltd., and a leading oral care brand in China. It has ranked first in market share for many consecutive years, with operations spanning over 30 countries and regions, serving 65 million+ users annually, and holding 750+ patents.

Founded in 2015, usmile launched its first electric toothbrush in 2016 and has since dedicated itself to the oral health sector. The brand consistently upholds the value proposition that “prevention is better than cure,” developing products based on medical principles and leveraging technology to enable proactive oral care.

We strive to make every user believe that “usmile, we do the rest,” and to create a future where everyone can live free from oral diseases.