Key Account Manager - TikTok

Rosé All Day; Daerah Khusus Ibukota Jakarta; On-site; USD 18.000 - 30.000; Full time

Job summary

A leading beauty brand in Indonesia is seeking a Key Account Manager for TikTok to enhance its online presence. This role involves crafting marketing strategies, optimizing sales performance, and collaborating with multiple teams to drive revenue growth. Candidates should possess 2-4 years of relevant experience, particularly in e-commerce and performance marketing.

Qualifications

• 2–4 years in E-commerce Key Account Management or Performance Marketing.
• Proven track record in managing online sales performance.
• Strong analytical skills with data interpretation.

Responsibilities

• Create and execute TikTok marketing plans and campaigns.
• Drive sales performance to achieve 100% targets.
• Collaborate with internal teams to align strategies.

Skills

Analytical Skills

Creative Thinking

Communication

Stakeholder Management

Job description

About Rosé All Day

Rosé All Day Cosmetics is a proudly Indonesian beauty brand, founded in 2017. Rooted in the philosophy of effortless beauty, we offer high-quality, clean, and cruelty-free makeup and skincare — from cushions and blushes to glosses — all thoughtfully crafted to enhance natural beauty and perfect the "no makeup" makeup look.

We're committed to making beauty accessible by expanding our presence both online and offline, while staying true to our mission: creating mindful, easy-to-use products that empower confidence and celebrate inclusivity.

Join us as we innovate, inspire, and glow — inside and out.

About the role

Rosé All Day is on the lookout for a Key Account Manager – TikTok who’s excited to grow a beauty brand through creative strategy, sharp analytics, and hands-on execution. You’ll be the key driver of our TikTok Shop performance—leading promo planning, content collaboration, livestream strategy, and data-driven optimization to hit bold sales targets without compromising profitability.

If you're a strategic thinker who thrives in fast-paced environments, understands TikTok inside and out, and loves blending commerce with content—we’d love to work with you!

Key Responsibilities

• Create and execute a 360° Marketing Plan for TikTok, covering promotional campaigns, content direction, livestream initiatives, and affiliate collaborations.
• Drive TikTok Shop performance to achieve 100% sales targets through optimized campaigns and initiatives.
• Strategize and optimize product assortment and pricing tailored to TikTok user behavior, campaign mechanics, and platform trends.
• Maintain a healthy P&L for the TikTok platform, balancing growth with profitability.
• Collaborate closely with internal teams including Livestream, Affiliate, Creative, and Performance Marketing to align strategies and calendars.
• Monitor and analyze daily to monthly sales performance, campaign KPIs, and competitive benchmarking, and translate insights into actionable strategies.
• Work hand-in-hand with TikTok's Relationship Manager and external partners to maximize brand exposure and platform support.
• Stay updated on TikTok trends and explore creative growth opportunities for Rosé All Day’s TikTok presence.
• Contribute as a strong team player within the broader Sales & Marketing team to collectively drive revenue and brand success.

Requirements

• 2–4 years of experience in E-commerce Key Account Management or Performance Marketing, preferably with TikTok Shop or other marketplace platforms.
• Proven track record in managing online sales performance and digital campaigns.
• Strong analytical skills and data interpretation ability.
• Creative and trend-aware, with strong executional discipline.
• Excellent communication, coordination, and stakeholder management skills.
• Experience in the FMCG and Beauty Industry is a plus!