JRCAFE0609 Public Relation/ PR Specialist

PT Passion Abadi Korpora; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

Join PT Passion Abadi Korpora as a Public Relations Specialist for Passion Fuschia Café in North Jakarta. This role offers an exciting opportunity to elevate the café's brand image in the upscale F&B sector, requiring creativity, networking skills, and PR expertise. You'll shape the café's narrative and engage with media and influencers, while enjoying perks within a prestigious environment.

Benefits

Product perks

Networking access

Career development

Qualifications

• Experience in Public Relations, ideally with luxury hotels or premium lifestyle brands.
• Strong communication and storytelling skills.
• A wide network in the lifestyle, media, and entertainment space.

Responsibilities

• Develop and execute PR strategies to enhance brand image.
• Build and maintain relationships with media and influencers.
• Coordinate press releases and manage collaborations with celebrities.

Skills

Storytelling

Event Management

Influencer Relations

Media Relations

Communication

Job description

Position: Public Relations (PR) Specialist Passion Fuschia Café
Location: PIK Avenue, North Jakarta
Work Setup: On-Site (Café Outlet & Brand HQ Coordination)
Industry: F&B Luxury Café Experience (by Passion Jewelry Group)

Do You Have a Knack for Storytelling, Events, and Influencer Relations?

Were looking for a PR Specialist to elevate the brand presence of Passion Fuschia Café, a premium lifestyle café by Passion Jewelry Group. If you have experience working with luxury hotels, upscale bars, or renowned lifestyle F&B brandsand have strong media or celebrity relationsthis role is the perfect blend of creativity, network, and prestige.

What Youll Do:

• Develop and execute PR strategies to enhance brand image and drive awareness for Passion Fuschia Café.

• Build and maintain strong relationships with media, influencers, lifestyle editors, and public figures.

• Coordinate press releases, media kits, and brand communications to ensure consistent storytelling.

• Initiate and manage collaborations with celebrities, KOLs, or socialites aligned with the café's brand identity.

• Plan and host media gatherings, soft openings, and café events to generate buzz and positive exposure.

• Monitor press coverage and social media mentions, compiling reports on PR performance and media ROI.

• Work closely with the marketing team to align PR campaigns with broader brand objectives.

• Represent the brand during public-facing events and ensure high standards of service and presentation.

What Were Looking For:

• Experience in Public Relations, ideally with luxury hotels (e.g., Langham, Raffles) or premium lifestyle bars/restaurants (e.g., Ismaya Group).

• Strong communication and storytelling skillsboth verbal and written.

• A wide network in the lifestyle, media, and entertainment space is a big plus.

• Familiar with organizing high-end events, media meetups, and influencer activations.

• Confident, professional, and polished in public-facing situations.

• Comfortable working in a fast-paced, image-conscious environment.

• Willing to work on-site at Passion Fuschia Café PIK Avenue and travel as needed for PR events.

Why Join Us?

• Be the face and voice of a new luxury café experience by a prestigious jewelry brand.

• Collaborate with stylish, creative minds in the world of premium F&B and lifestyle branding.

• Opportunity to shape a brand narrative from the ground up in a trendsetting environment.

• Enjoy product perks, networking access, and career development within Passion Jewelry Groups luxury portfolio.