Investment Product Owners

PT Amartha Mikro Fintek (Jakarta); Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading fintech company in Indonesia seeks a Product Business Owner to drive user adoption and growth in the urban retail lending segment. The role includes managing marketing strategies and enhancing user experience, with a focus on innovative solutions to attract retail lenders. Ideal candidates will have extensive experience in product management and marketing, along with strong analytical and leadership skills.

Qualifications

• At least 5 years of experience in product marketing, business growth, or product management.
• Fluent in professional Indonesian and English.
• Proficient in working with cross-functional teams.

Responsibilities

• Driving growth and acquisition by owning the acquisition and retention funnel.
• Developing go-to-market strategies and campaigns to scale user adoption.
• Managing the product's commercial dynamics and operational efficiency.

Skills

Marketing

Project Management

Stakeholder Management

Analytical Skills

Negotiation Skills

User Acquisition

Retention

Tools

Excel

Google Sheets

Google Drive

Google Docs

Google Slides

Google Forms

Job description

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.8 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the Role

As a Product Business Owner in the Funding Team, you will be responsible for driving user adoption, business growth, and enhancing the investment experience for Celengan users, with a focus on growing the urban retail lenders segment and increasing fund contributions from individual retail lenders.

Celengan's growth will be primarily marketing and features-driven to acquire individual lenders for Amartha.

You will serve as the Stream Leader of Celengan for Retail Urban Lenders, collaborating closely with the Marketing, Product, Customer Experience teams, and other relevant teams.

Responsibilities

• Driving growth and acquisition by owning the acquisition and retention funnel for the product
• Developing and implementing go-to-market strategies, campaigns, and activation plans to scale user adoption and engagement, attract new lenders, and increase the ticket size of existing lenders
• Identifying opportunities for improvement and taking actionable steps to grow users and assets under management (AUM)
• Proposing and prioritizing feature improvements or process enhancements to streamline the investment experience
• Managing the product's commercial dynamics: cost of funds, marketing spend, operational efficiency
• Driving sustainable unit economics without compromising user value and investing experience
• Exploring strategic partnerships, innovative marketing initiatives, and product-led growth features

Requirements

• At least 5 years of experience in relevant roles in product marketing, business growth, or product management—preferably in fintech, investment, or digital platforms
• Strong skills in marketing, project management, and stakeholder management
• Strong analytical mindset and skills with a commercial sense and strong negotiation skills
• Growth-driven mindset with hands-on experience in user acquisition, retention, or A/B testing
• Proficient in working effectively with cross-functional teams, comfortable working in a fast-paced environment, and with a lean organizational structure
• Fluent in both professional Indonesian and English in a work environment
• Strong proficiency in Excel and using Google products (Google Sheets, Drive, Docs, Slides, Forms)

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.