IKEA Family Leader

IKEA Indonesia; Tangerang; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

IKEA Indonesia is seeking an experienced individual for the Loyalty Lead role. This position focuses on delivering customer offers, enhancing engagement, and driving marketing effectiveness. Candidates must have at least 8 years in loyalty programs and a proven record in generating commercial value through data insights. The role requires strong communication skills in English and Bahasa Indonesia, along with an ability to build networks and strategic perspectives.

Qualifications

• At least 8 years of relevant experience in loyalty programs or B2C marketing.
• Demonstrated ability to generate commercial value through insights.
• Strong communication skills in English & Bahasa Indonesia.

Responsibilities

• Deliver relevant offers and promotions based on customer needs.
• Secure visual identity across external channels.
• Collaborate to integrate IKEA family offers into the commercial calendar.

Skills

Data insights

Communication skills

Network building

Job description

Every good story starts with a Billy. Help Billy journey to homes around the world. Find out how you can make an impact on millions.

What you’ll be doing day to day:

1. Continuously deliver relevant offers, member benefits, activities, and promotions for IKEA family members through close collaboration with other Service Office (SO) functions, based on a deep understanding of customer needs, organizational priorities, and the competitive landscape to meet IKEA family KPIs.
2. Secure a strong visual identity and presence for IKEA family across all external channels, including stores, e-commerce platforms, and media, in partnership with SO Home Furnishing, Retail Development, and marketing teams.
3. Work with data analysts to implement and improve the performance of CRM communication plans, maximizing effectiveness within budget and time constraints.
4. Regularly update the IKEA Family Manager and team on key metrics such as campaign performance, communication effectiveness, new and active members, and budget usage.
5. Collaborate with the commercial activities group to integrate IKEA family offers into the country’s commercial calendar, aligning with principles and objectives. Promote IKEA family awareness among internal and external stakeholders.
6. Assist the IKEA Family Manager in executing the IKEA family strategy, including recruitment, engagement, communication, and benefits, ensuring timely, effective, and cost-efficient implementation with a focus on ROI.

We want you to be a person who:

• Has at least 8 years of relevant experience in loyalty programs, B2C database marketing, or segment marketing, with a proven track record in direct marketing campaigns.
• Has demonstrated ability to generate commercial value through data insights.
• Has experience and interest in data mining and making business cases.
• Possesses strong communication skills in both English & Bahasa Indonesia.
• Can build internal networks and see the big picture.

Additional questions include expectations about salary, willingness to undergo background and medical checks, self-assessment of English skills, and experience as a Loyalty Lead.

IKEA, the world's largest home furnishing retailer, opened its first store in Indonesia, Alam Sutera (Tangerang), in 2014. Our workforce has grown to 194,000 employees worldwide. Our culture is rooted in togetherness, enthusiasm, and fun. We seek individuals who share our positive attitude and values.