Head of UI/UX

PT Lippo General Insurance Tbk; Tangerang; On-site; IDR 400.000.000 - 450.000.000; Full time

Job summary

A leading insurance company in Indonesia is seeking a Design Leader to oversee user-centered design across digital products and drive marketing materials creation. The ideal candidate will have over 5 years of experience in UX/UI or digital creative design, excellent stakeholder management, and a proven ability to balance creative vision with business objectives. This role offers a chance to integrate design into product development processes.

Qualifications

• 5+ years of experience in UX/UI or digital creative design, with at least 2 years in leadership roles.
• Strong knowledge of design systems, digital product lifecycle, and marketing campaign workflows.
• Strong proficiency in English, both verbal and written.

Responsibilities

• Oversee UX research, usability testing, ensuring UI designs meet accessibility standards.
• Drive creation of digital and offline marketing materials, aligning outputs with brand guidelines.
• Collaborate to integrate design into product development and marketing processes.

Skills

User-centered design

UX research

Usability testing

Stakeholder management

Creative vision balancing

Cross-functional leadership

Education

Bachelor’s degree in Design, Digital Media or related field

Master’s degree preferred

Job description

Overview

Define the vision, scope, and priorities of the design function in alignment with corporate goals. Represent design in senior leadership forums and contribute to cross-functional planning and decision-making

Lead user-centered design across all digital products, overseeing UX research, usability testing, and ensuring UI designs meet best practices in accessibility, usability, and brand alignment

Lead the creation of digital and offline marketing materials, ensuring all creative outputs align with brand guidelines and support campaign objectives in partnership with the Digital Marketing team

Collaborate closely with Digital Product and Digital Marketing teams to integrate design into product development and marketing processes, balancing user needs with business goals

Establish design frameworks, standards, and governance, while defining and monitoring KPIs to measure the impact and effectiveness of design initiatives

Manage budgets, tools, and external vendors, while fostering a collaborative, innovative, and accountable design culture

Responsibilities

• Lead user-centered design across all digital products, overseeing UX research, usability testing, and ensuring UI designs meet accessibility, usability, and brand alignment.
• Drive the creation of digital and offline marketing materials, ensuring outputs align with brand guidelines and support campaign objectives in partnership with the Digital Marketing team.
• Collaborate with Digital Product and Digital Marketing teams to integrate design into product development and marketing processes, balancing user needs with business goals.
• Establish design frameworks, standards, governance, and define KPIs to measure the impact and effectiveness of design initiatives.
• Manage budgets, tools, and external vendors, fostering a collaborative, innovative, and accountable design culture.

Requirements

• Bachelor’s degree in Design, Digital Media, Marketing, or related field (Master’s preferred)
• 5+ years of experience in UX/UI or digital creative design, with at least 2 years in leadership roles
• Strong knowledge of design systems, digital product lifecycle, and marketing campaign workflows
• Excellent stakeholder management and cross-functional leadership skills
• Proven ability to balance creative vision with business objectives
• Strong proficiency in English, both verbal and written