Head of Trade Marketing - FMCG

Michael Page; Daerah Khusus Ibukota Jakarta; On-site; IDR 300,000,000 - 400,000,000; Full time

Job summary

An established industry player is seeking a Head of Trade Marketing to spearhead innovative trade promotion initiatives across various channels. In this pivotal role, you will develop and execute strategies that align with business objectives, drive brand growth, and enhance sales performance. Collaborate with cross-functional teams to create impactful trade marketing campaigns, manage budgets effectively, and analyze market trends to stay ahead of the competition. This is an exciting opportunity to lead a talented team within a multinational FMCG company known for its leading products in the market. If you are passionate about trade marketing and ready to make a significant impact, this role is for you.

Benefits

Competitive Benefits

Multinational Work Environment

Qualifications

• 10+ years experience in Trade Marketing within FMCG industry.
• Strong leadership experience managing a team of 4 Managers.

Responsibilities

• Lead trade marketing strategy development and execution across channels.
• Build relationships with key retail customers and manage trade promotions.

Skills

Trade Marketing

Channel Development

Key Account Management

Leadership

Market Analysis

Budget Management

Communication Skills

Job description

About Our Client

A leading FMCG with top of mind food & beverages products is looking for Head of Trade Marketing to lead end-to-end trade promotion initiatives of the company across channels including General Trade, Modern Trade, and B2B.

Job Description

• Trade Marketing Strategy Development: Lead the development and execution of trade marketing strategies to support business objectives, brand growth, and sales targets across multiple retail and distribution channels.
• Channel Management: Collaborate closely with Sales, Category Management, and Distribution teams to create tailored trade marketing initiatives for key retail channels, including modern trade, general trade, e-commerce, and wholesale.
• Promotions & Campaigns: Design and implement trade promotions, product launches, and merchandising initiatives that drive consumer engagement, product visibility, and sales.
• Customer Relationships: Build and maintain strong relationships with key retail customers, distributors, and channel partners to understand their needs, improve trade terms, and maximize growth opportunities.
• Cross-functional Collaboration: Work closely with the Sales, Category Management, Brand Marketing, and Supply Chain teams to ensure alignment in strategies, demand forecasting, and execution of trade marketing activities.
• Budget Management: Oversee the trade marketing budget, ensuring that resources are allocated effectively to achieve maximum return on investment (ROI).
• Market Analysis: Monitor and analyze competitor activities, market trends, and shopper behavior to adapt and optimize trade marketing strategies.
• Trade Marketing Activation: Lead the execution of in-store and online trade marketing activations, including POS materials, visual merchandising, and promotional events to maximize consumer impact.
• Reporting & Analytics: Develop and present regular performance reports to senior leadership, showcasing the effectiveness of trade marketing campaigns and initiatives through sales data, market insights, and ROI analysis.
• Team Leadership & Development: Lead, mentor, and manage the trade marketing team, fostering a high-performance culture and continuous development.

The Successful Applicant

• 10+ years of combined experience in Trade Marketing/Channel Development/Key Account Management within FMCG industry
• Experienced in handling trade marketing across different channels
• Strong leadership experience with mid-large team, with experience at least managing a team of 4 Managers
• Excellent English fluency and communications
• Background from multinational companies will be highly preferred

What's on Offer

• Working for a Multinational FMCG Company With Leading Products In The Market
• Competitive Benefits