Head of Trade Marketing (Electronics)

Monroe Consulting Group; Indonesia; On-site; USD 30.000 - 50.000; Full time

Job summary

A leading global home appliances company is seeking a Head of Trade Marketing based in Jakarta, Indonesia. This role involves developing marketing strategies, managing budgets, and leading a team to enhance in-store consumer experiences. The ideal candidate will have extensive marketing experience and strong leadership skills.

Qualifications

• Minimum 7 years of experience in marketing, preferably in consumer goods or retail.
• Proven leadership and people management experience.
• Fluent in English, both written and spoken.

Responsibilities

• Develop and execute retail and shopper marketing strategy.
• Own and manage the trade marketing budget.
• Lead national consumer promotion programs.

Skills

Strategic thinking

Analytical skills

Communication

Negotiation

Stakeholder engagement

Education

Bachelor's degree in Marketing, Business, or related field

Master's degree

Job description

Monroe Consulting Group Indonesia is recruiting on behalf of a global home appliances company. Our respected client, Electrolux, is seeking a Head of Trade Marketing to be based in Jakarta, Indonesia. This role will be reporting directly to the Country General Manager.

Responsibilities:

• Develop and execute a comprehensive retail and shopper marketing strategy to drive sell-out and deliver exceptional in-store consumer experiences.
• Create and align annual trade marketing plans with key accounts, product launches, and business objectives.
• Own and manage the trade marketing budget, ensuring high ROI through regular analysis and improvement initiatives.
• Lead the planning and execution of national consumer promotion programs, including concept development, implementation, and post-campaign evaluation.
• Oversee in-store execution, ensuring alignment with brand guidelines and timely deployment of displays, POSMs, and campaign materials.
• Manage a team including Trade Marketing Operations Specialist, Trainer, and Promoter Manager to ensure excellent execution and training quality across retail channels.
• Define KPIs, monitor performance, and coach team members for continuous development.
• Foster cross-functional collaboration with Sales, Product Line, and Regional Marketing teams.
• Actively participate in the regional Retail and Shopper Marketing community, sharing best practices and learning from peers.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• Minimum 7 years of experience in marketing, preferably in consumer goods or retail environments.
• Proven leadership and people management experience.
• Strong strategic thinking and analytical skills, with the ability to manage budgets and evaluate ROI.
• Excellent communication, negotiation, and stakeholder engagement capabilities.
• Fluent in English, both written and spoken.
• Willingness to travel domestically and internationally as required.