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Head of Marketing FMCG (Grain Processor)

WireHire

Daerah Khusus Ibukota Jakarta

On-site

IDR 650.618.000 - 975.928.000

Full time

23 days ago

Job summary

A leading multinational FMCG company is seeking a Head of Marketing to drive brand growth and market penetration. You will develop marketing strategies and lead initiatives for brand management and product marketing, enhancing consumer engagement and revenue. If you have over 7 years of experience in FMCG marketing, alongside strong leadership and analytical skills, this opportunity offers the chance to significantly influence corporate success.

Qualifications

  • Minimum 7 years of marketing experience in FMCG.
  • Proven track record in brand management and digital marketing.
  • Strong analytical mindset and leadership skills.

Responsibilities

  • Develop comprehensive marketing strategies to drive brand awareness.
  • Lead brand positioning and oversee product marketing.
  • Collaborate with sales for promotional strategies and manage budgets.

Skills

Brand Management
Digital Marketing
Market Research
Leadership
Data-driven Decision Making

Education

Bachelor's/Master's degree in Marketing, Business, or a related field

Job description

Head of Marketing FMCG (Grain Processor)

Our client is a multinational FMCG company, a leader in the grain processing industry, known for its high-quality food ingredients and strong market presence. With a commitment to innovation and sustainability, they are expanding their marketing team and looking for a Head of Marketing to drive brand growth and market penetration.

Responsibility :

  • Marketing Strategy & Execution: Develop and implement comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth
  • Brand Management: Lead brand positioning, messaging, and storytelling to strengthen market presence.
  • Product Marketing: Oversee go-to-market strategies for new and existing products, ensuring alignment with consumer trends and industry demands.
  • Market Research & Consumer Insights: Analyze market trends, customer behavior, and competitor activity to optimize marketing initiatives.
  • Digital & Traditional Marketing: Drive both online and offline marketing campaigns, including social media, trade marketing, and B2B/B2C promotions.
  • Sales & Marketing Alignment: Collaborate with sales teams to develop promotional strategies that increase market penetration and revenue.
  • Budget Management: Manage marketing budgets efficiently to maximize ROI.
  • Stakeholder & Agency Management: Work with external agencies, media partners, and internal teams to ensure seamless execution of campaigns.
  • Team Leadership & Development: Lead and mentor the marketing team, fostering a high-performance culture.

Requirements:

  • Minimum 7 years of experience in marketing within the FMCG sector (preferably in food ingredients or grain processing).
  • Proven track record in brand management, digital marketing, and trade marketing.
  • Strong experience in market research, analytics, and consumer insights.
  • Excellent leadership and stakeholder management skills.
  • Ability to develop and execute strategic marketing plans.
  • Familiarity with the food supply chain, distribution channels, and industry regulations.
  • Strong analytical mindset and data-driven decision-making skills.
  • Bachelor's/Masters degree in Marketing, Business, or a related field.
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