- Create marketing activities both online and offline to increase awareness and sales.
- Collaborate with team members to develop engaging content for digital platforms, including websites and social media.
- Conduct market research and competitor analysis to stay informed about industry trends and best practices.
- Develop new marketing strategies that will improve sales and revenue performance.
- Assist with the management of digital marketing tools and platforms, such as Marketplace Ads, Meta Ads, TikTok Ads, and Google Ads.
- Lead and participate on cross-functional teams to execute multi-channel strategies.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 10 years of expertise in the marketing area, specifically in the Retail or F&B Industry.
- Skilled in managing and scaling various marketing channels, including Marketplace Ads, Google Ads, Facebook/Meta Ads/CPAS, and TikTok Ads.
- Familiarity with AI & ChatGPT.
- Strong analytical skills to analyze the progression of campaigns and identify opportunities.