Head of Marketing (Beauty)

Monroe Consulting Group; Indonesia; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A fast-growing local beauty brand in Indonesia is seeking a dynamic Head of Marketing to lead marketing efforts across digital and trade platforms. The ideal candidate will have 8-10 years of experience in marketing, especially in beauty or FMCG, and a passion for branding and customer engagement. This role offers the opportunity to shape the brand's presence and work in a creative and innovative environment.

Benefits

Creative freedom

Innovative culture

Opportunity to shape brand strategy

Qualifications

• 8-10 years of experience in marketing roles, preferably in beauty, FMCG, or lifestyle.
• Proven track record in digital marketing and managing trade marketing strategies.
• Passionate about beauty and consumer engagement.

Responsibilities

• Develop and execute integrated marketing strategies for brand growth.
• Lead digital marketing initiatives, including SEO/SEM and influencer partnerships.
• Manage marketing budgets and optimize ROI.

Skills

Digital marketing expertise

Leadership skills

Analytical skills

Stakeholder management

Customer engagement

Education

Bachelor's degree in Marketing, Business, or related field

Master's degree

Job description

Monroe Consulting Group is proud to partner with a fast-growing local beauty brand that is rapidly expanding its presence across Indonesia. Known for its innovation, inclusive branding, and strong customer engagement, our client is looking for a dynamic and strategic Head of Marketing to lead and elevate their marketing efforts across digital platforms, general trade, and modern trade channels.

Key Responsibilities:

• Develop and execute an integrated marketing strategy that drives brand growth, customer acquisition, and product awareness.
• Oversee and manage marketing functions across digital, general trade, and modern trade, ensuring alignment with brand goals.
• Lead digital marketing initiatives, including performance marketing, SEO/SEM, influencer partnerships, and content strategy.
• Strengthen GT and MT strategies through promotional campaigns, pricing tactics, and in-store branding to increase market share and visibility.
• Analyze market trends, consumer behavior, and competitor activity to identify new opportunities and refine marketing approaches.
• Manage marketing budgets and optimize ROI across all channels.
• Build, mentor, and lead a high-performing marketing team.

Key Requirements:

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• Minimum 8-10 years of experience in marketing roles, preferably within the beauty, FMCG, or lifestyle industries.
• Proven track record in digital marketing and experience managing general trade and modern trade marketing strategies.
• Strong leadership, analytical, and stakeholder management skills.
• Passionate about beauty, branding, and consumer engagement.

Why Join?

• Be part of a high-growth local brand that's making waves in the beauty industry.
• Opportunity to shape the brand's national presence and expand into new markets.
• Creative freedom, innovation-driven culture, and a young, energetic team.