Head of Marketing

Grand Delight; Kuta; On-site; IDR 828.775.000 - 1.160.286.000; Full time

Job summary

A luxury villa company in Central Java seeks a visionary Head of Marketing to build an in-house marketing department. Responsibilities include leading marketing strategy, brand development, and digital campaigns to attract high-end clientele and investors. Ideal candidates should have a strong background in tourism and hospitality, possessing creative and strategic thinking skills.

Qualifications

• Proven experience in a marketing leadership role, preferably in tourism or hospitality.
• Strong understanding of digital marketing strategies and tools.
• Experience in building and leading marketing teams.

Responsibilities

• Develop and implement a marketing strategy that aligns with business goals.
• Build and lead the internal marketing team.
• Manage relationships with external marketing agencies.
• Oversee the creation of marketing content across channels.
• Manage marketing budget and report on KPIs.

Skills

Strategic thinking

Creative eye

Digital marketing

Team leadership

Job description

Experienced Professional in Tourism & Hospitality Industry | Managing Director | Sales & Marketing Consultant | Hotelier | Project Leader | Master in…

Position Summary

Grand Delight is seeking a visionary and hands-on Head of Marketing to build and lead a new in-house marketing department from the ground up. This role will define and execute a comprehensive marketing strategy that aligns with our investment goals, company profile, and brand identity, while managing collaboration with external agencies when needed. The ideal candidate is a strategic thinker with a strong creative eye, capable of translating business objectives into impactful marketing campaigns and brand narratives. You will be responsible for elevating the company’s brand presence, promoting our portfolio of luxury villas, and driving initiatives that attract investors, partners, and high-end clientele.

Key Responsibilities1. Strategic Leadership

• Develop and implement a full-funnel marketing strategy aligned with business goals and expansion plans.
• Build and lead the internal marketing team, including recruitment, training, and performance management.
• Manage relationships with external marketing agencies for specialized campaigns and content creation.
• Collaborate with the Director to ensure marketing efforts support investor relations and company vision.

2. Brand Development

• Create and maintain a cohesive brand identity that reflects Grand Delight’s luxury positioning.
• Oversee development of all marketing materials, digital assets, and investor-facing presentations.
• Ensure consistency across all touchpoints, from online presence to offline collateral.

3. Content & Campaign Management

• Lead the creation of engaging content for social media, blogs, newsletters, video, and print.
• Plan and execute digital marketing campaigns across paid and organic channels (TikTok, Google Ads, Meta, LinkedIn, etc.).
• Manage the content calendar for both the company and the owner’s personal brand.

4. Digital & Social Media Strategy

• Define and execute a social media strategy to strengthen brand awareness and engagement.
• Monitor analytics and optimize performance across platforms for maximum ROI.
• Align the company’s digital presence with the owner’s personal brand to build investor confidence.

5. Marketing Operations & Budgeting

• Manage the marketing budget, ensuring efficient allocation of resources and measurable ROI.
• Oversee marketing tools, CRM systems, and performance dashboards.
• Report regularly on KPIs, campaign performance, and strategic outcomes.