Head of Lifecycle Marketing

Remote; Indonesia; Remote; IDR 2.969.526.000 - 5.011.594.000; Full time

Job summary

A leading global employment solutions provider is looking for a Head of Lifecycle Marketing to drive engagement and retention strategies. This fully remote role involves building a high-performing team and designing customer-centric programs to maximize impact. Successful candidates will have extensive experience in lifecycle marketing and a strong analytical mindset.

Benefits

Competitive salary

Flexible work schedule

Health and wellness benefits

Professional development opportunities

Qualifications

• Proven track record in lifecycle, CRM, or retention marketing.
• Expertise in building and scaling customer lifecycle programs.
• Strong analytical skills with data-driven strategy.

Responsibilities

• Own the lifecycle marketing strategy from onboarding to advocacy.
• Lead a team of lifecycle and CRM marketers.
• Design and optimize multi-channel lifecycle programs.

Skills

Lifecycle marketing

CRM expertise

Analytical skills

Team management

Customer segmentation

Entrepreneurial mindset

Fluent English

Job description

Overview

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote. We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform.

If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work!

The Position

This is an exciting time to join Remote and make a personal difference in the global employment space as a Head of Lifecycle Marketing. The Marketing team is the engine that powers Remote's expansion. Through product marketing, performance marketing, events, communications, campaigns, and content, we tell the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work.

You’ll design and own the strategies that drive engagement, retention, and long-term customer value. This role is both strategic and hands-on — building a high-performing team while innovating across the customer journey to maximize impact.

The What You Bring

• Proven track record in lifecycle, CRM, or retention marketing, with success at scale in fast-paced environment.
• Expertise in building and scaling customer lifecycle programs across multiple channels.
• Strong analytical skills with a track record of leveraging data to inform strategy and execution.
• Experience managing and scaling high-performing teams with a focus on ownership and accountability.
• Deep understanding of customer segmentation, messaging, and personalization at scale.
• Entrepreneurial mindset with a balance of creative vision and operational rigor.
• Passion for innovation and elevating the digital customer experience.
• Writes and speaks fluent English.
• Experience working remotely is a plus.

Key Responsibilities

• Own the end-to-end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy.
• Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability.
• Design and optimize multi-channel lifecycle programs (email, in-app, push, SMS, communities, etc.) that drive measurable impact.
• Partner with Product, Data, and Growth to deliver personalized, customer-centric experiences.
• Develop segmentation and targeting strategies to increase engagement, reduce churn, and grow LTV.
• Establish KPIs and ensure continuous testing, measurement, and iteration of lifecycle initiatives.
• Champion automation, personalization, and data-driven decision-making across the lifecycle function.

Application process

• Interview with recruiter
• Interview with future manager
• Interview with team members (no managers present)

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not engage in cheap-labor practices and therefore pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

At first glance our salary bands seem wide. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while hiring globally. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate depends on location, skills, experience, training, business needs, and market demands. The base salary range may be subject to change.

Note: At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. All compensation changes for internal moves are reviewed by the Total Rewards & People Enablement team on a case-by-case basis.

The annual salary range for this full-time position is $179,300 - $302,600 USD.

Our benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, some benefits are universal, and some vary by country. Examples include budgets for local in-person social events or co-working spaces.

How you’ll plan your day (and life)

We work asynchronously at Remote, so you can plan your schedule around your life. Read more at remote.com/async.

You will be empowered to take ownership and be proactive. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

How to apply

• Please fill out the form below and upload your CV in PDF format.
• Submit your application and CV in English.
• If you don’t have an up-to-date CV, you may provide your LinkedIn profile instead.

Remote is an Equal Employment Opportunity employer. We encourage applicants from all backgrounds and identities. We provide accommodation upon request during the interview process.

Privacy and data

When you apply, your data may be processed for recruitment purposes. Our data handling is described in our privacy notices and controlled by our Controller entities. You can contact our Data Protection Officer at [e-mail] for questions about your data rights.

Please acknowledge this privacy notice and proceed with your application if you agree.