Head of Digital Marketing

Universitas Horizon Indonesia; Jakarta Timur; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading educational institution in Indonesia is seeking a Digital Marketing Manager to develop and implement comprehensive digital marketing strategies. The role involves overseeing performance marketing, guiding social media initiatives, and optimizing digital assets. The ideal candidate has over 3 years of experience in digital marketing, including a leadership position, with a strong focus on measurable outcomes and a passion for education.

Qualifications

• 3+ years of experience in digital marketing and performance marketing.
• At least 1 year in a leadership role.
• Proven track record of managing large-scale digital campaigns.

Responsibilities

• Lead performance marketing oversight.
• Guide social media and community growth strategies.
• Ensure optimization of websites and landing pages.
• Set digital performance goals and analyze reports.
• Act as a digital marketing representative in cross-functional meetings.

Skills

Digital marketing strategy

Performance marketing

SEO/SEM

Leadership

Stakeholder management

Data analysis

Education

Bachelor’s degree in Marketing, Business, Digital Media, or related field

Master’s degree

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Email automation tools

CRM systems

Job description

Overview

Develop and implement a holistic digital marketing strategy that integrates performance marketing and organic community engagement

Translate lead generation, enrollment and branding objectives into digital plans with measurable KPIs

Ensure alignment between digital initiatives and each school’s marketing goals, calendar, and messaging

Lead the alignment of digital initiatives with Philippines team

Lead and mentor the Performance Marketing Lead and the Social Media & Community Marketing Lead

Foster cross-functional collaboration between content, creative, admissions, and academic teams to deliver integrated digital campaigns

Provide direction, support, and coaching to help team members meet performance and engagement goals

Responsibilities

• Performance Marketing Oversight
  • Supervise all paid digital campaigns (Google Ads, Meta Ads, TikTok Ads, etc.) to ensure efficient lead generation
  • Oversee SEO/SEM strategies to increase visibility and traffic to websites and landing pages
  • Monitor KPIs such as CPL, CAC, ROAS, and conversion rates; ensure continuous optimization and innovation
• Social Media & Community Growth
  • Guide content and social strategy to build awareness, engagement, and advocacy among students, alumni, and the wider community
  • Ensure storytelling and content planning across social media reflect Horizon’s brand voice and values
  • Promote community-led initiatives that support the growth of organic reach and student engagement
• Website & Digital Infrastructure
  • Ensure all Horizon Education websites and landing pages are optimized for UX, mobile responsiveness, SEO, and conversions
  • Collaborate with web developers and content teams to maintain a high-performing digital ecosystem
• Analytics, Reporting & Optimization
  • Set clear digital performance goals and regularly analyze reports to assess effectiveness
  • Use data-driven insights to improve digital campaigns and strategy
  • Lead weekly/monthly performance reviews with the team and key stakeholders
• Stakeholder Alignment & Communication
  • Act as the digital marketing representative in cross-functional meetings with other department heads, academic leads, and senior management
  • Support campus-level marketing heads in their digital initiatives by providing frameworks, tools, and guidance

Qualifications

• Bachelor’s degree in (Open to all major but pluys for Marketing, Business, Digital Media, or related field (Master’s degree is a plus).
• 3+ years of experience in digital marketing and performance marketing, with at least 1 years in a leadership role.
• Proven track record of managing large-scale digital campaigns or multi products/services/branches with measurable success in awareness and lead generation.
• Strong knowledge of digital platforms: SEO/SEM, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, email automation, and CRM systems.
• Highly data-driven with experience in Google Analytics, Data Studio, or similar tools.
• Exceptional leadership, stakeholder management, and project management skills.
• Ability to balance short-term lead generation goals with long-term brand-building objectives.
• Passion for education, student success, and making digital channels impactful in the learning journey