Head of Creative (Pekanbaru)

SawitPRO; Pekanbaru; On-site; IDR 40,000 - 80,000; Full time

Job summary

Ein etabliertes Unternehmen in der Palmölindustrie sucht einen kreativen Direktor, der die kreative Richtung und Markenpositionierung leitet. Diese spannende Rolle umfasst die Überwachung des kreativen Outputs, die Entwicklung innovativer Strategien und die Zusammenarbeit mit verschiedenen Teams zur Verbesserung des Kundenerlebnisses. Der ideale Kandidat bringt umfangreiche Erfahrung in kreativen Rollen mit und hat ein starkes Verständnis für menschliche Motivationen. Wenn Sie leidenschaftlich an Innovation interessiert sind und einen positiven Einfluss auf die Branche haben möchten, ist dies die perfekte Gelegenheit für Sie.

Qualifications

• Mindestens 5 Jahre Erfahrung in kreativen Rollen.
• Bachelor-Abschluss in einem kreativen Bereich.

Responsibilities

• Leitung des kreativen Outputs für Online- und Offline-Kampagnen.
• Zusammenarbeit mit dem Customer Experience-Team zur Verbesserung der Kundenbindung.

Skills

Grafische Kreativität

Strategisches Denken

Kommunikationsfähigkeiten

Teamführung

Kenntnisse im Palmölsektor

Education

Bachelor in kreativen Künsten

Job description

About The Role

Role of the Creative Director

• Provide overall creative direction to the organization
• Own the overall brand equity of SawitPRO, including market positioning
• Manage the product/brand positioning of all products and services of SawitPRO
• Spearhead and manage content strategy for projects, creating guidelines and templates for brand design, copy, art, and digital media
• Audit current creative work of various teams and suggest improvements for user engagement and experience
• Participate in creative and brainstorming sessions to innovate in product development, marketing campaigns, and business operations
• Develop an understanding of target customer personas and advise on effective strategies for these users
• Guide teams on pushing creative boundaries within budget and time constraints

Primary Responsibilities

• Oversee marketing creative output for SawitPRO's online and offline campaigns
• Audit and suggest improvements to product design
• Support the Loyalty Management team in ideation and design to grow the loyalty program
• Collaborate with the Customer Experience team to enhance customer engagement and sales
• Work with operations to design innovative business processes
• Enhance employee engagement and internal branding
• Supervise a cross-functional creative team
• Lead brainstorming sessions to develop innovative initiatives
• Demonstrate leadership in fostering creative execution within the team

Requirements

Education

• Bachelor’s Degree in a creative arts field such as Graphic Design, Game Design, Industrial Design, or related disciplines

Experience

• Minimum 5 years in related creative roles
• Experience in innovating business models and developing new channels
• Experience in consumer industries like FMCG, banking, digital insurance, FinTech, etc., is preferred
• Proven track record from ideation to implementation in creative design
• Knowledge of the palm oil industry is advantageous
• Deep understanding of all communication channels
• Experience managing teams and large projects

Knowledge/Skills

• Understanding of human motivations and behaviors
• Strong graphical and visual creativity skills
• Business acumen related to manufacturing and resources sectors
• Strategic thinking and consulting skills
• Excellent communication skills
• Passion for Indonesia's future and innovation

About The Company

SawitPRO innovates to improve lives in the palm oil industry through an integrated agri-platform that benefits people, the planet, and profits. We aim to enhance smallholder livelihoods, unlock industry value, and promote sustainability and traceability in palm oil products. Our platform connects stakeholders, creates a digital ecosystem, and boosts productivity with affordable, high-quality inputs and services. We are committed to fostering growth and positive change in Indonesia's palm oil sector.