Head of Commercial - Fashion Retail

PT Talenta Eksekutif Asia (Matcha Talent); Kota Bandung; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading lifestyle brand in Indonesia is seeking a Head of Commercial to oversee both offline and online sales operations. The role involves driving revenue growth, planning retail expansion, and leading a dynamic team. Candidates should have a Bachelor’s degree and at least 2 years of experience in commercial leadership, with strong strategic and analytical skills. Join a mission-driven brand passionate about innovation and national expansion.

Qualifications

• Minimum 2 years of experience in a commercial leadership role.
• Proven experience in managing offline retail and online sales channels.
• Business-level proficiency in English, both spoken and written.

Responsibilities

• Formulate and implement integrated commercial strategies across channels.
• Manage and drive performance for both offline retail and online sales.
• Lead planning for offline store expansion in Southeast Asia.

Skills

Strategic thinking

Leadership skills

Analytical thinking

Knowledge of omnichannel customer behavior

Education

Bachelor’s degree in Marketing, Business, Management, or related field

Job description

Our client is the company behind Indonesia’s most recognizable lifestyle bag brands, established in 2009. Operating through a robust omnichannel ecosystem, it integrates offline retail stores, online direct-to-consumer platforms, marketplaces, and consignment channels to ensure broad market reach. With its headquarters in Bandung and a growing national footprint, it continues to expand its presence and influence in Indonesia’s fashion and accessories market.

Role Overview

This senior leadership role will oversee both offline and online sales operations, including domestic and international markets, and will play a pivotal role in driving revenue growth, brand expansion, and omnichannel excellence. The Head of Commercial will be responsible for developing strategies that align these teams toward a unified commercial goal while ensuring operational efficiency, channel coordination, and market responsiveness.

Key Responsibilities

• Lead Omnichannel Commercial Strategy: Formulate and implement integrated commercial strategies across offline and online channels, ensuring alignment with brand goals and revenue targets.
• Oversee Sales Operations (Offline & Online): Manage and drive performance for both offline retail and online channels, optimizing for growth and profitability.
• Retail Expansion: Lead planning and execution for the company’s offline store expansion in Southeast Asia, including market analysis, rollout strategy, and operational readiness.
• Team Leadership & Development: Directly oversee and guide two business leads: one for offline retail and one for digital commerce. Provide clear direction, performance management, and professional development support.
• Channel Optimization & Coordination: Ensure cross-channel integration, smooth coordination between digital and offline operations, and unified customer experience across all touchpoints.
• Sales Performance Management: Monitor and analyze sales performance by channel, location, and campaign. Identify trends and adjust strategies to maximize revenue and conversion.
• Pricing & Promotions Strategy: Develop adaptive, data-driven pricing and promotional strategies to drive sales, protect margins, and respond to market conditions.
• Cross-Functional Collaboration: Work closely with marketing, supply chain, and product teams to ensure that commercial initiatives align with brand strategy, product availability, and customer needs.
• Marketplace & Partner Management: Build and maintain strong relationships with strategic partners and marketplace platforms, ensuring smooth operations, visibility, and commercial success.
• Innovation & Business Development: Identify new revenue streams, digital initiatives, or business model enhancements to strengthen the company’s competitive position.

Candidate Requirements

• Minimum Bachelor’s degree in Marketing, Business, Management, or any related field.
• Minimum 2 years of experience in a commercial leadership role.
• Proven experience in managing both offline retail and online sales channels, including marketplace operations and direct-to-consumer platforms.
• Hands-on experience in leading teams across multiple business units, including regional or multi-location retail operations.
• Experience with cross-border e-commerce or Southeast Asia market expansion is a strong advantage.
• Business-level proficiency in English, both spoken and written.
• Professional Skills: Strong strategic and analytical thinking, excellent leadership and team development skills, and deep understanding of omnichannel customer behavior.

Why Join Us?

Help grow a mission-driven brand loved by Indonesian families and lead national expansion with a high-impact leadership role. Join a young, dynamic team passionate about innovation.