Head of Branding

WireHire; Daerah Khusus Ibukota Jakarta; On-site; USD 30.000 - 50.000; Full time

Job summary

A fast-growing F&B startup seeks a dynamic Head of Branding to enhance brand identity and market strategies. The ideal candidate should have extensive branding experience, particularly in the food and beverage sector, and a proven track record in leading successful campaigns. This strategic position requires a blend of creative and analytical thinking, alongside strong leadership to build a high-performing branding team.

Qualifications

• Minimum 3 years of branding experience in the F&B industry.
• Advanced degree is a plus.
• Proven success in leading branding initiatives.

Responsibilities

• Develop and execute comprehensive brand strategies.
• Lead creation and evolution of the brand identity.
• Manage branding budget and resources.

Skills

Strategic thinking

Creative thinking

Leadership

Excellent communication

Education

Bachelor's degree in Marketing, Business, or related field

Job description

We assisting our client in seeking an experienced and dynamic Head of Brandingto join a fast-growing F&B startup. The ideal candidate will have a minimum of 3 years of branding experience, with a strong background in the food and beverage industry. Proven success in leading brands is a significant plus. This role will play a crucial role in developing and executing marketing strategies that drive brand awareness, customer acquisition, and overall business growth.

Responsibilities :

• Develop and execute comprehensive brand strategies aligned with business objectives.
• Lead the creation and evolution of the brand identity, including visual elements and messaging.
• Conduct market research to identify trends, consumer preferences, and competitive landscape.
• Drive successful launch of new brands or rebranding initiatives, overseeing execution.
• Build and lead a high-performing branding team, fostering a collaborative work environment.
• Collaborate with marketing and operations teams to integrate branding strategies into campaigns.
• Manage the branding budget, ensuring efficient allocation of resources for strategic goals.
• Proven experience leading brand development in the F&B industry, including building brands from zero

Qualifications :

• Bachelor's degree in Marketing, Business, or related field; advanced degree is a plus.
• Strategic thinker with the ability to translate ideas into actionable plans.
• Strong creative and conceptual thinking skills for developing innovative brand solutions.
• Excellent verbal and written communication skills for effective stakeholder communication.
• Demonstrated leadership skills with the ability to inspire and motivate a team.

If you are a results-driven marketing professional with a passion for the F&B industry and a proven ability to lead successful brand campaigns, we invite you to apply and be a key player in shaping the success of our startup.

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