Head of Brand (Retail)

Monroe Consulting Group; Indonesia; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A fast-growing retail company is seeking a Brand Manager in Jakarta and Tangerang. The candidate will develop the brand strategy and ensure messaging consistency across various platforms. Successful applicants will have over 5 years of experience in brand management and marketing, with a strong portfolio in consumer goods or related fields. Excellent storytelling and communication skills are essential for this role.

Qualifications

• 5+ years experience in brand management, creative strategy, or marketing.
• Strong portfolio of brand-building work, preferably in consumer goods, lifestyle, or beauty.
• Deep understanding of the Indonesian market and social commerce landscape.
• Exceptional storytelling, creative direction, and communication skills.

Responsibilities

• Own and develop the brand strategy, identity, and messaging across all platforms.
• Ensure consistency in brand tone and visuals across all touchpoints.
• Analyze brand performance and customer perception.
• Lead creative concepting for seasonal launches and promotions.
• Collaborate with top management for brand growth alignment.

Skills

Brand management

Creative strategy

Marketing

Storytelling

Communication skills

Job description

Executive recruitment company Monroe Consulting Group Indonesia is recruiting on behalf of fast-growing retail company delivering popular Chinese consumer products to the Indonesian market through e-commerce and social platforms. This role is onsite and candidate located in Jakarta and Tangerang area is prioritized.

Job Responsibility:

• Own and develop the brand strategy, identity, and messaging across all platforms
• Ensure consistency in brand tone, visuals, and storytelling across TikTok, Shopee, Instagram, packaging, and offline touchpoints
• Work closely with the content, marketing, design, and livestream teams to deliver compelling campaigns
• Analyze brand performance and customer perception to refine positioning and messaging
• Lead creative concepting for seasonal launches, promotions, and product storytelling
• Collaborate with top management to align brand growth with business goals

Job Requirements:

• 5+ years experience in brand management, creative strategy, or marketing
• Strong portfolio of brand-building work, preferably in consumer goods, lifestyle, or beauty
• Deep understanding of the Indonesian market and social commerce landscape
• Exceptional storytelling, creative direction, and communication skills
• Bonus: Experience with Chinese products, multilingual branding, or social-first campaigns