Head Marketing

PT Prisma Harapan; Daerah Khusus Ibukota Jakarta; On-site; IDR 60.000 - 100.000; Full time

Job summary

PT Prisma Harapan, a leading advertising company, is seeking a Marketing Director to oversee strategic marketing initiatives in both indoor and outdoor advertising. The ideal candidate will have significant experience in the marketing sector, particularly within the OOH industry, and will be responsible for leading teams and managing communication strategies to enhance the brand's presence and market performance.

Qualifications

• Minimum 7–10 years of experience in marketing or advertising, preferably in OOH industry.
• At least 3 years in a leadership or strategic role.
• Proven track record in leading Marketing Communications and Strategic Marketing initiatives.

Responsibilities

• Oversee all marketing functions ensuring alignment between strategy and execution.
• Manage and develop the OOH dashboard for performance monitoring.
• Design and implement sales strategies to meet company targets.

Skills

Leadership

Marketing Strategy

Market Analysis

Communication

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

Tools

Digital marketing tools

Performance dashboards

CRM systems

Data visualization tools

Job description

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Minimum 7–10 years of experience in marketing or advertising, preferably within the media or Out-of-Home (OOH) industry.

At least 3 years in a leadership or strategic role, such as team lead, media strategist, or head of planning.

Proven track record in leading both Marketing Communications and Strategic Marketing initiatives.

Experience as a product owner or in managing digital products/tools (preferably dashboards or analytics platforms).

Strong ability to develop and execute strategic marketing and sales plans.

Proficient in market analysis, business evaluation, and performance measurement.

Familiar with digital marketing tools, performance dashboards, CRM systems, and data visualization tools.

Excellent leadership, communication, and stakeholder management skills.

Job Responsibilities:

1. Oversee all marketing functions, including Marketing Communications and Strategic Marketing, ensuring alignment between strategy and execution.
2. Manage and develop the OOH dashboard, including performance monitoring, feature enhancement, and improving user experience.
3. Work closely with the Head of Sales to design and implement sales strategies to meet company targets.
4. Conduct market research, provide analysis, and recommend asset development opportunities within the Prisma ecosystem.
5. Develop and implement marketing strategies to enhance the Prismabrand presence and positioning.

Note: The question about experience as a Head of Marketing suggests a need to clarify candidate experience levels.

Company Overview:

PT Prisma Harapan is an Indonesia-based indoor and outdoor advertising company established in 1995. We are committed to excellent customer service, creativity, and maintaining outdoor structures. Our markets include Jabodetabek, Bandung, Surabaya, and surrounding areas.