Growth Specialist

Bukalapak; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital platform in Indonesia seeks a qualified candidate to drive growth for Subscription & Loyalty products. The role involves identifying opportunities across the user lifecycle and using data-driven strategies to optimize performance. Applicants should have a Bachelor's degree and 2-4 years of relevant experience. Critical skills include SEO, campaign management, and SQL proficiency. Collaborations with cross-functional teams and analytical performance evaluation are key aspects of this role.

Qualifications

• 2–4 years of experience in growth, digital marketing, or customer insights.
• Proven experience in market expansion and digital user acquisition.

Responsibilities

• Drive growth initiatives for Subscription & Loyalty products.
• Identify opportunities across the user funnel—from activation to retention.
• Plan, execute, and evaluate A/B experiments to measure impact.
• Analyze funnel performance (opt-in, renewal, churn, redemption, cohort behavior).
• Build dashboards and conduct SQL-based analysis.
• Develop user segmentation and support CRM lifecycle campaign strategies.
• Ensure operational accuracy across billing, auto-renewal, and loyalty points.
• Collaborate with Product, CRM, Data, Marketing, and Ops.

Skills

SEO & Organic Growth

User Acquisition Campaigns

Funnel Analysis

Basic SQL proficiency

Analytical tools (Looker, GA, Redash)

Adaptability

Communication/Copywriting

Cross-Functional Collaboration

Effective Time Management

Education

Bachelor’s degree in Business, Marketing, Economics, or a related field

Tools

Looker

Google Analytics (GA)

Redash

Job description

About Mitra Bukalapak

Mitra Bukalapak is a strategic initiative by Bukalapak that empowers traditional retailers—such as warungs, kiosks, agents, and small neighborhood stores—through digital solutions. The platform helps MSMEs modernize their operations by enabling easier access to digital products and financial services.

About the Job

You will drive growth for Subscription & Loyalty products by identifying opportunities across the user lifecycle, designing experiments, and optimizing performance through data-driven strategies. This role partners closely with Product, CRM, Marketing, Data, and Ops to improve activation, retention, and overall user value.

Job Description

1. Drive growth initiatives for Subscription & Loyalty products.
2. Identify opportunities across the user funnel—from activation to retention.
3. Plan, execute, and evaluate A/B experiments to measure impact.
4. Analyze funnel performance (opt-in, renewal, churn, redemption, cohort behavior).
5. Build dashboards and conduct SQL-based analysis via Redash/Metabase.
6. Develop user segmentation and support CRM lifecycle campaign strategies.
7. Ensure operational accuracy across billing, auto-renewal, benefits, and loyalty points.
8. Collaborate with Product, CRM, Data, Marketing, and Ops to execute improvements.
9. Communicate insights, experiment results, and performance updates to stakeholders.

Job Requirement

• Bachelor’s degree in Business, Marketing, Economics, or a related field.
• 2–4 years of experience in growth, digital marketing, or customer insights.
• Proven experience in market expansion and digital user acquisition.
• Strong skills in SEO & Organic Growth, User Acquisition Campaigns, Funnel Analysis & CRO.
• Basic SQL proficiency and familiarity with analytics tools (Looker, GA, or Redash).
• Strong soft skills: adaptability, communication/copywriting, cross-functional collaboration, and effective time management.