Growth Marketing Specialist

Ajaib; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading fintech company in Indonesia is seeking a Growth Marketing Specialist to lead marketing campaigns and optimize user engagement. The ideal candidate should have a bachelor’s degree in Marketing, at least 2 years of relevant experience, and a strong understanding of referral marketing. Join a vibrant team committed to innovation and growth in an inclusive environment.

Qualifications

• At least 2 years of experience in growth marketing or a related role.
• Strong understanding of referral marketing and campaign mechanics.
• Hands-on experience in running multi-channel campaigns from start to finish.

Responsibilities

• Own end-to-end marketing campaigns with analysis.
• Design and execute scalable referral programs.
• Map out user journeys and communication funnels.

Skills

Growth marketing

Campaign optimization

Data analysis

Content creation

Referral marketing

Education

Bachelor’s degree in Marketing or Communications

Job description

Getting to Know Ajaib

We’ve been experiencing hyper-growth the past year, becoming Indonesia's 7th Unicorn Startup and the first Investment Fintech Unicorn in South East Asia 2,5 years after Ajaib first launched. With the global financial technology market expected to grow gradually, we aim to make stock trading accessible for millennials through our mobile-first approach. In 2022, we opened our new head office in the Indonesia Stock Exchange Building, and we’re just getting started!

The three principles, or what we call as 3DNAs became the foundation and sets the guideline for the Magician belief system: Everyone is an owner, Growth Mindset, and A Will to Win.

Life at Ajaib

Here at Ajaib, we address ourselves as Magicians because making magic happen is our specialty! Ajaib is committed to creating an inclusive environment where all Magicians are valued for their contributions, opinions, and skills. Through our 3DNAs, we implement Everyone is an Owner to strengthen our core value in developing as a team, Growth Mindset to never stop learning, and A Will to Win to have the courage to strive for excellence in everything we do!

Responsibilities

• Own end-to-end marketing campaigns, from ideation and creative briefing to execution and post-campaign analysis.
• Design and execute scalable referral programs with strong mechanics, including gamification and performance optimization.
• Map out user journeys and communication funnels, ensuring the right messages are delivered at the right time.
• Continuously test, learn, and optimize campaigns to maximize engagement, retention, and user acquisition.
• Analyze campaign performance and provide actionable insights to refine strategy and execution.

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• At least 2 years of experience in growth marketing or a related role.
• Strong understanding of referral marketing and campaign mechanics.
• Hands-on experience in running multi-channel campaigns from start to finish.
• Excellent writing skills, with the ability to create clear, engaging, and conversion-driven content.
• Familiarity with user lifecycle and funnel-based communication strategies.
• Data-driven mindset with a collaborative, adaptable, and iterative approach to problem-solving and campaign development.