Growth Manager

PT Advance Intelligence Indonesia; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dynamic technology company in Indonesia seeks a Product Marketing Manager to lead growth strategies for its mobile applications. The successful candidate will bridge product and marketing teams to execute compelling user acquisition campaigns and ensure product success. This hybrid role demands strategic thinking, excellent communication skills in both Bahasa Indonesia and English, and a strong understanding of mobile app user behavior. Applicants with fintech or SaaS experience are preferred.

Qualifications

• Minimum 5 years of relevant experience in product marketing, preferably in fintech or mobile products.
• Excellent verbal and written communication in Bahasa Indonesia and English.
• Experience with performance and CRM tools.

Responsibilities

• Develop and execute product positioning, messaging, and launch strategies.
• Design and execute 360° marketing strategies to retain app users.
• Collaborate cross-functionally to ensure consistent messaging.

Skills

Mobile app user behavior

Digital growth strategies

Analytical mindset

Campaign management

Stakeholder management

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Google Analytics

Mixpanel

HubSpot

Job description

As a Product Marketing Manager, you will lead the go-to-market strategy and growth initiatives for CBI’s consumer digital products—especially our mobile app offerings. You will bridge product, marketing, and business teams to craft compelling messaging, drive user acquisition and retention, and deliver strategic campaigns that support product success and business outcomes.

This is a hybrid role requiring both strategic thinking and hands-on execution across lifecycle marketing, competitive positioning, and cross-functional alignment.

Key Responsibilities

Go-to-Market & Positioning

Develop and execute product positioning, messaging, and launch strategies that clearly articulate value propositions to target users.

Drive GTM plans for new product features, collaborating closely with Product, Sales, and Marketing.

Lead competitive benchmarking and market research to inform messaging and product direction.

Design and execute 360° marketing strategies (paid, owned, earned) to acquire, engage, and retain mobile app users.

Leverage consumer journey insights to tailor marketing strategies across acquisition and lifecycle stages.

Identify and pursue new channels or partnership opportunities to boost brand reach and product adoption.

Performance Measurement & Optimization

Define KPIs and measure the success of campaigns and product adoption.

Use analytics tools to assess user behavior, conversion, and churn; iterate marketing efforts accordingly.

Regularly report performance, learnings, and growth opportunities to leadership.

Cross-functional Collaboration

Act as the key liaison between product, marketing, and sales teams to ensure consistent messaging and aligned goals.

Support sales enablement with impactful product collateral, FAQs, and training materials.

Collaborate with the R&D and design teams to influence product features that address market needs.

Skills and Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).

Minimum 5 years of relevant experience in product marketing, preferably in fintech, SaaS, or mobile-based consumer products.

Strong understanding of mobile app user behavior and digital growth strategies.

Excellent verbal and written communication in Bahasa Indonesia and English. Intermediate Mandarin is a plus.

Analytical and data-driven mindset, with hands-on experience using performance and CRM tools.

Skilled in managing campaigns end-to-end across multiple channels (digital ads, content, email, etc.).

Ability to lead projects and influence across departments.

Preferred Qualifications

Experience in financial services, lending, or credit scoring is highly preferred.

Familiarity with tools like Google Analytics, Mixpanel, Braze, HubSpot, or similar.

Strong stakeholder management skills and a bias toward execution and experimentation.

What's your expected monthly basic salary?

How many years' experience do you have as a Product Marketing Manager?

How many years' experience do you have in digital marketing?

Do you have experience with Search Engine Optimisation (SEO)?