Growth-Driven Digital Ads & E‑Commerce Specialist

MateCareer; Jakarta Utara; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

TFT Creation in Jakarta is seeking a Digital Ads & E-Commerce Specialist to manage paid media campaigns and oversee marketplace listings across platforms. You will drive traffic, optimize conversions, and coordinate with creative and KOL teams to support growth.

The ideal candidate has hands-on experience with Meta, TikTok, and Shopee Ads, strong analytics, and the ability to multi-task in a fast-paced environment while delivering results aligned with brand goals.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong understanding of Meta, TikTok, and Shopee Ads and marketplace campaign mechanics.
• Familiar with performance metrics such as ROAS, CTR, CPC, CPA, CAC, and conversion rate.
• Able to manage multiple campaigns and deadlines in a fast-paced environment.
• Strong analytical thinking and problem-solving skills.
• Good communication and coordination skills for cross-functional collaboration.
• Detail-oriented, proactive, and highly organized.

Responsibilities

• Manage and optimize digital advertising campaigns across Meta, TikTok, Shopee Ads, and other relevant digital advertising platforms.
• Plan, execute, monitor, and improve campaigns across the full funnel, from awareness, consideration, conversion, to retargeting.
• Oversee creative rotation and creative boosting strategy to maintain ad freshness and improve campaign performance.
• Analyze campaign results regularly, including spend, ROAS, CTR, CPA, conversion rate, and other key performance metrics.
• Collaborate closely with the Creative Team and KOL Specialist to brief, request, and align on creative assets needed for ads and campaign execution.
• Identify top-performing creatives, winning angles, and content gaps, then translate findings into actionable recommendations.
• Upload, manage, and maintain product listings, including new SKU launches, pricing updates, stock coordination, and product information accuracy across e-commerce platforms.
• Submit and execute marketplace campaign participation such as Super Beauty Day, Pilih Lokal, Double Date campaigns, and other promotional programs.
• Coordinate campaign timelines and ensure all assets, product setups, vouchers, and promotional mechanics are ready before launch.
• Monitor marketplace performance and recommend strategies to improve product visibility, traffic, conversion, and sales.
• Work closely with internal teams to align advertising strategies with brand objectives, product priorities, and sales targets.
• Stay updated with platform trends, algorithm changes, ad features, and e-commerce campaign opportunities to keep the brand competitive.

Skills

Digital Ads

E-commerce

Campaign Management

Analytics

Performance Metrics

Cross-functional Collaboration

Communication

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Job description

TFT Creation in Jakarta is seeking a Digital Ads & E-Commerce Specialist to manage paid media campaigns and oversee marketplace listings across platforms. You will drive traffic, optimize conversions, and coordinate with creative and KOL teams to support growth.

The ideal candidate has hands-on experience with Meta, TikTok, and Shopee Ads, strong analytics, and the ability to multi-task in a fast-paced environment while delivering results aligned with brand goals.